Praise for Beyond Software Architecture "Luke Hohmann is that rare software technologist who views software development from the viewpoint of the end user. He passionately believes that one hour spent with an end user is worth many hours making software architectural choices or days documenting perceived user requirements. Most of what is written about software development focuses on methods used to design and develop robust software. Luke's latest effort, Beyond Software Architecture, illuminates the more mundane aspects of creating true business solutions by supporting the user throughout the lifecycle of the software product. By concerning himself with creating business value, Luke tightens the connection between a software application and the business function it performs." Bruce Bourbon General Partner, Telos Venture Partners ~"There are two kinds of people that read the Dilbert comic strip: folks that take a moment to marvel at how accurately it reflects life at their company before moving on to the next comic strip, and folks that think Dilbert is an amusing reminder that high tech companies can and should be better than Dilbert's world. Anyone in the first group should stick to reading comics. This book is for people in the latter group." - Tony Navarrete Vice President, Diamondhead Ventures ~"Luke brings a proven methodology to the challenge of software development. In Beyond Software Architecture, Luke provides practical and proven techniques that all development executives can employ to improve the productivity of their software organization." - G. Bradford Solso CEO, Taviz Technology ~"Beyond Software Architecture is the first book I have read which contains an insider's perspective of both the business and technical facets of software architecture. This is a great book to get marketers and software managers on the same page!" Damon Schechter CEO, LOC Global author of Delivering the Goods ~"There are books on technical architecture and books on product marketing, but few, if any, on how architecture and marketing information must be integrated for world class product development. Beyond Software Architecture provides this valuable bridge between technology and marketing it explains how to deliver quality products that are profitable in the marketplace." Jim Highsmith Director, Cutter Consortium author of Adaptive Software Development ~"Product development managers, marketing managers, architects, and technical leads from all functions should read this book. You'll see a pragmatic view of how to define and use a product architecture throughout a project's lifecycle and a product's lifetime." Johanna Rothman Rothman Consulting Group, Inc. ~"Luke Hohmann has captured the essence of product creation in his latest book. He cleverly discusses the need for both the marketing and engineering roles in product creation and ties the two together building a good foundation for understanding and executing successful product creation." Lee Sigler Principal, 360 Market View, Inc. ~"Finally a book that deals with those often ignored but critical operational issues like licensing, deployment, installation, configuration and support. Beyond Software Architecture is the "What they don't teach you at Harvard Business School" book for anyone who develops software products or buys them." Mary Poppendieck Managing Director, Agile Alliance President, Poppendieck LLC ~"Luke Hohmann delivers a passionate, articulate wake-up call to software architects: it ain't just technical any more! Technical architectures have profound business ramifications, and ignoring the business ramifications of portability, usability, configuration, upgrade and release management, security, and other architectural choices can not only lead to project failures, but ultimately to nasty lawsuits from disappointed customers. Beyond Software Architecture is a must-read for successful software product managers!" Ed Yourdon Author of numerous books and articles on software development ~"Beyond Software Architecture is not just for software engineering professionals! Executives and product managers will find that the book provides the necessary background to make informed decisions about the software that their companies build. I have found that the book is a useful tool for building consensus between management and engineering, because it discusses business and customer-related issues without delving too deeply into implementation details." David Chaiken Vice President Systems Architecture AgileTV Corporation
At last, a book that provides the software engineering community with a clearer understanding of the business value of software architecture. There are currently a significant number of books on creating, documenting, and implementing software architecture, but precious few resources have addressed how to build a software architecture that aligns with a customer's overall business goals. In this new book, Luke Hohmann borrows from his extensive experience managing successful enterprise software projects to provide practical wisdom on creating and sustaining winning software solutions. This book helps technologists grasp the business ramifications of their decisions, and provides business-oriented software professionals (e.g. sales people and marketers) with better knowledge of how robust software can be built and maintained.