"If you have the desire for the work, this account will give the methods and professional standards that help succeed, wherever you are in your broadcast career, whatever your skills level, whether you broadcasting online or on air. This book will help you to develop strong personalities, create exciting internet content, write & present compelling news, become a powerful storyteller, build original programming, strengthen your interviews, show prep and air check effectively, work in multiple platforms, cover news emergencies, and much more. You will find there a Quick Start guide, the handy reminders, the proven principles of powerful radio, which are the core of the author's work. Valerie Geller is internationally acclaimed broadcast consultant and talent coach, she works with top stations and individuals."--NeoPopRealism Journal "Valerie Geller has just saved me hours of time, maybe even days. People who are interested in launching a career in talk radio frequently approach me for advice and insight. This is flattering and I'm always honored and happy to help.From now on I can share a few keen insights and conclude with, "and before you do anything else, get a copy of Beyond Powerful Radio by Valerie Geller." Done and done! It's tempting to call Beyond Powerful Radio the bible of personality radio, but that's not quite accurate. It's more like The Boy Scout Handbook of personality radio, a practical guide with specific techniques for creating effective radio and managing a personality-driven radio station. While Beyond covers the waterfront, from hiring to voice technique to air checking to emergency broadcasting to promotion to sales to websites to research, the book is at its best when it's focused on Geller's real passion: Helping personalities create emotionally resonant spoken-word radio. At the core of the veteran consultant's philosophy is the importance of storytelling and her three cornerstone tenets: "Tell the Truth, Make it Matter and Never be Boring."--Radio-Info.com "Based on the successful books, 'Creating Powerful Radio' and "The Powerful Radio Workbook," this combined edition provides even more methods for preparing and delivering powerful radio content. Valerie Geller explains the techniques of producing and presenting information, storytelling, news,talk and personality radio. New material is provided on: show prep, interview techniques, news, integrating radio and television, promotion and airchecking techniques."--Radiomagonline.com
Über den Autor und weitere Mitwirkende
International broadcast consultant Valerie Geller is president of Geller Media International. An in demand speaker, Geller presents Creating Powerful Radio and TV/ Digital Media seminars/ workshops. She also coaches individual talent - on-air personalities and producers and works with newsrooms throughout the world. As a trainer/consultant, Geller, the former program director of WABC radio in New York, has worked with more than 500 stations in 35 countries. Her clients include the BBC in the UK, The ABC in Australia, CBS and NPR in the USA. Beyond Powerful Radio is her fourth book.