Either the year this was put together was a horrible year in design or the production team really dropped the ball. The designs were all of the same genre, a mix of retro print styling and depression era color palettes. The few concepts that were okay were just reproductions of the ideas notes in the last books, (No.8). I can say that the kernels of inspiration were minimal and I feel more than a little ripped off. If you collect brain-storming material like I do, I recommend you give this book a pass.