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Joel Makower author of Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World Ben and Jerry have dished up a healthy scoop of wisdom about the power of business to make change -- and make money. Double-Dip clearly and passionately shows that values-driven business is a powerful idea and not merely a flavor of the month.
Business Times A very different kind of business book, Ben & Jerry's Double-Dip shows how a company can win the respect of its community, loyalty of its customers, and healthy profits, too, by addressing social concerns as well as the bottom line.
Tom Chappell President and co-founder of Tom's of Maine Ben & Jerry have achieved what we all wish were possible in business -- one set of values, for home and at work. Hurray for them!
Anita Roddick founder of The Body Shop I love Ben & Jerry because they are an inspiration to any business that recognizes a worldwide responsibility. They understand that decisions affect not just economics but people, too.
Rosabeth Moss Kanter author of World Class: Thriving Locally in the Global Economy Double-Dip serves up a charming and wise insider account of how the ice cream kings built a premium brand and a role model, values-driven company. Leaders in businesses of all sizes will find abundant inspiration and dozens of practical suggestions for creating wealth and well-being.
Business Times A very different kind of business book, Ben & Jerry's Double-Dip shows how a company can win the respect of its community, loyalty of its customers, and healthy profits, too, by addressing social concerns as well as the bottom line.
Tom Chappell President and co-founder of Tom's of Maine Ben & Jerry have achieved what we all wish were possible in business -- one set of values, for home and at work. Hurray for them!
Anita Roddick founder of The Body Shop I love Ben & Jerry because they are an inspiration to any business that recognizes a worldwide responsibility. They understand that decisions affect not just economics but people, too.
Rosabeth Moss Kanter author of World Class: Thriving Locally in the Global Economy Double-Dip serves up a charming and wise insider account of how the ice cream kings built a premium brand and a role model, values-driven company. Leaders in businesses of all sizes will find abundant inspiration and dozens of practical suggestions for creating wealth and well-being.
Kurzbeschreibung
Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:
- How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit
- Practical advice on everything -- from hiring employees to choosing suppliers
- Nuts-and-bolts information on values-led finance, retailing, and human resources
Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.
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Ben: When we go out and speak to business groups, people ask what we mean by "values-led business." Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Ben: When we go out and speak to business groups, people ask what we mean by "values-led business." Lesen Sie die erste Seite
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Die hilfreichsten Kundenrezensionen
1 von 2 Kunden fanden die folgende Rezension hilfreich:
4.0 von 5 Sternen
A great insight into a different business approach,
Von Volker Rundshagen (Switzerland) - Alle meine Rezensionen ansehen
Rezension bezieht sich auf: Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too: Lead with Your Values and Make Money Too (Taschenbuch)
Ben Cohen & Jerry Greenfield introduce their concept of a "values-led business" in a well-balanced combination of story-telling and business philosophy outline. On the one hand, concise presentations explain the underlying business principles based on ethics, corporate responsibility, and a strong commitment to community, as well as how these principles have been put into practice. On the other hand, this book reveals biographical elements of the two entrepreneurs sharing very personal thoughts and motivations. The reader gains wonderful insight into the authors' mindset, and the story unfolds following the entrepreneurs' major steps from the naive opening of a hardly viable ice cream parlor at an old Vermont gas station to the establishing of franchises of a multi-million dollar business model abroad. It is great to grow with the authors and their icecream venture along the read, as one follows them how they learn from early mistakes, and how they find sometimes unconventional solutions to the arising challenges. This book can be used as a handbook and reference manual for like-minded business people with a focus on values and corporate responsibility, but just as well it can be enjoyed as an entertaining read about two impressive characters coined by the society of the United States still offering astonishing opportunities. Due to this dual function, neither area is fully covered by this book, and, as a result of the implicit compromise of losing some aspects of interest in both fields, my rating loses one star of the possible five. Yet, I would like to point out that it is a great read thanks to its accessible style avoiding blown-up business jargon or insignificant personal matters. Also, with their very open and honest approach perfectly in line with their successful business, Ben & Jerry make it apparent how they live their dream, their business, and their values. This book should encourage entrepreneurs and business people committed to similar values to pursue their vision consequently, as it shows how idealistic principles translate into potentially very powerful and profitable business plans and sustainable company structures fluently and logically. All of a sudden one wonders why not more businesses follow the values-led path, as all views trying to disqualify the values-led approach as unprofitable or just phantastic are ultimately proven to be invalid. While others lacking a strong vision struggle to find answers to business questions, Ben & Jerry enjoy their "double-dip" of being meaningful as well as profitable. Today's business world is undergoing rapid transition, and in our era of globalization, manifold challenges, and an ever increasing pressure on businesses and its human stakeholders alike the business scene has become yet again tougher since Ben & Jerry's start. Exactly in this environment, their values-led approach is gaining more and more validity, as increasing proportions of the population are getting tired of ever worse corporate scandals, managers' ruthlessness and growing ehtical detereoration. So, although this book was certainly not written as a moral guide, maybe its greatest asset is the growing importance of its inherent message that values-led businesses can be the answer to many business-related troubles today, and that no excuses for inhumane business practices can stay alive if challenged with the values-led approach and its very professional incarnation at Ben & Jerry's. Helfen Sie anderen Kunden bei der Suche nach den hilfreichsten Rezensionen
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