- Gebundene Ausgabe: 200 Seiten
- Verlag: NTC Publications (30. September 1991)
- Sprache: Englisch
- ISBN-10: 1870562569
- ISBN-13: 978-1870562560
- Größe und/oder Gewicht: 23,6 x 16 x 2,3 cm
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This book has hardback covers. Ex-library, With usual stamps and markings, In good all round condition.
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1 von 1 Kunden fanden die folgende Rezension hilfreich
A book of instruction and delight.
11. Dezember 1998
Format:Gebundene Ausgabe
A good book is one that is written well by someone who has something interesting and original to say. The cumulative wisdom and insight of a genuinely creative mind marks Jeremy Bullmore out as an original thinker, not just about advertising, but life in business. A book such as this can only be written by someone who has made the journey, learned from the road and looked back in enlightenment. Jeremy Bullmore has that kind of perspective and it comes through beautifully in his writing in a highly entertaining way. I read this book on a flight from London to Chicago. When I arrived in Chicago I felt I just had six hours with a great conversationalist who made advertising effortlessly interesting. Many have tried but, for me, David Ogilvy is the only other person who has ever achieved that in a book.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Inspiration & fun from archbishop of the advertising flock
23. August 1998
Format:Gebundene Ausgabe
Jeremy Bullmore tells us what advertising is really about & what advertisements should try to do. Sound dry? Oh no, not this book. On every facet of the trade the leaps & bounds of a brilliant mind make you chuckle, and think hard. Bullmore the man shines out from every chapter with spot-on illustrations & very funny anecdotes. It's like being at a series of personal tutorials. Try saying something moderately silly about advertising to him and he twinkles indulgently before demurring. He is a tolerant man. Say something stupid, un-thought-through and two beady eyes flick before his gentle correction. But make the mistake of underestimating the worth of advertising, of the trade's role at the heart of commerce, or even worse, pass unfair comment on a co-practitioner, then a flashed gamma glare and merciless direct hit will send anyone down in flames. "Behind the Scenes" shows you why Jeremy Bullmore is the most respected, indeed, notwhithstanding his grimace of embarrassment, the best-loved man in a trade that will never get its desserts. So are there no critical opportunities in this book for nit-pickers & loop-holers? I guess there will be some. But even the most determined of old adversaries will struggle to deny the great value of Bullmore's learning and his never-waning willingness to share it. The Reverend quietly sayeth: "Yet listen, ye Unbelievers". This compilation shows he has been proving his points in the most civilised of fashions, for over 40 years.
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