This book should be re-titled, "A Collection of Interviews with Leading Product Designers." I purchased this book, thinking that it would provide some sort of insight into the process of becoming a product designer - the education, experience, portfolio build-up, etc. Instead I read through eleven chapters of interviews with some of the leading industrial designers, but nothing, really, on "Becoming a Product Designer." I have taken a few product design classes and have discovered that product design is ineffectively taught through endless hours of lectures about past experiences of other designers, instead of actually helping to develop the skills of the aspiring designer. This book was reminiscent of those classes, and thus, i was somewhat disappointed. However, I gave it two stars because it does indeed have alot of info about other designers and it also does provides some insight into the other branches of product design. Unfortunately, none of the information actually talks about "How to become a Product Designer. This book merely describes how other designers decided to choose a career and what their opinions are in product design. So, if you're looking for an informative book on how to become a product designer, then don't buy this book. However, if you like reading about other designers and what their experiences are like as product designers, then by all means go ahead and read this book.