"Beauty and Misogyny" by Sheila Jeffreys is a powerful work by a prominent second wave feminist on the severe psychological and physical harm that our sexist society inflicts upon women. Ms. Jeffreys persuasively argues that western women express their relative status of powerlessness and subordination through beauty practices in an effort to conform to the expectations of their male oppressors. Through her astute scholarship and analysis, the author identifies ways in which we might begin to create an equalitarian world where women are freed of the burdens of male-imposed behaviors.
Ms. Jeffreys' thesis poses a formidable challenge to neoliberal feminists who have suggested that women exercise agency or 'choice' with respect to their appearance. By rooting her analysis in capitalism's tendency to divide economic activity into the public (masculine) and private (feminine) spheres, Ms. Jeffreys contends that beauty practices serve to reinforce the social hierarchy by heightening gender identification. As the neoliberal economic system has increasingly allowed the marketplace to function as the arbitrator of morality, these practices have become more extreme. In fact, the author submits that the United Nations' definition of harmful cultural practices (which in the past had been used to condemn the developing nations of the world) might now be more appropriately read for its description of how western democracies are currently mistreating women through an imposition of needlessly destructive beauty practices.
Interestingly, Ms. Jeffreys traces many widely-accepted beauty practices to their origins in prostitution, including the wearing of high heels, makeup and surgical enhancements. Ms. Jeffreys describes some of the negative health consequences that have ensued as a result of these and other practices that have been made popular by the mainstreaming of pornography, including tattooing and labiaplasty. Ms. Jeffreys discusses how the beauty/industrial complex adroitly uses the media to heighten women's feelings of insecurity for profit. The significant expenditures of time and money that women make in an effort to beautify themselves could be better spent on improving their real lives, the author suggests, and she encourages her readers to eschew such practices as a political acts of resistances. She also calls for better government regulation of the medical, adult entertainment and advertising industries to help limit the harm caused by destructive procedures and harmful messages, especially those that target the young.
Written with insight, passion and intelligence by an author of the highest integrity, I recommend this timely book to everyone interested in a strong feminist perspective on the topic of beauty and society. However, it is probably best for adults to provide readers under 18 years with guidance, given the mature themes of the book.