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Baked in: Creating Products and Businesses That Market Themselves
Alex Bogusky (Autor), John Winsor (Autor) Durchschnittliche Kundenbewertung:   (1)
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Kurzbeschreibung
The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John... Lesen Sie weiter |
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