Joe Pulizzi, the founder of Content Marketing Institute, mentioned this book in his podcast, "Content Inc." I'm very glad he did. Being a Swiss journalist turned PR writer then content marketer I'm no techie at all.
I do have a vague idea though of how lines of code are taking over important tasks in my world: the Google search engine and algorithms of Amazon or of networks like Linkedin are probably the most important ones affecting my life already, today. Marketing automation is becoming a thing in my industry and as a teacher on writing better copy I've been asking myself how long it might take until machines will take over the writing work anyway – and what part of the process might remain with us, humans.
This book seems "old" (2012) measured by the speed of of current tech developments. But it was a great read for me. Christopher Steiner masterfully made it easy for me to follow along and I love his insights, examples and little stories.
The book has opened up my world quite a bit bringing me a) better understanding, b) less fear of not understanding what the term algorithms stands for, c) an interest in becoming part of the development of this big data industry (I suffer no shortage of ideas). And d) it adds to the strategic thinking for my own business.
Some ideas that I had died a sudden death during the reading of this book because one thing has become very clear to me now: At least in the services industry, work with data and do it the smart way or better don't even call yourself a business person.