Did folks buy this stuff? They sure did, by the millions according to Harry and Stall. Some of these products would really be hard to parody, the Chai Ceramic Pet that grows vegetation, the Turbi Twist, a hair towel with an elastic loop (with the predictable AS SEEN ON TV on the box) the Copper Tongue Scraper, PROVEN EFFECTIVE was the bold statement on its packaging but it really does look just like a piece of bent metal! Each product has a spread with photos, copy and several colored panels (more on these later) containing background material and other trivia. I liked the Product panels best with their Description, Availability, Claimed Innovation, Upside and the Downside, just read the Downside to each product and really get the truth.
The six basic chapters are Kitchen Marvels, Fashion and Beauty, Fabulous Fitness, Entertainment Breakthroughs, Home Improvement Miracles, and finally Get Rich Quick, between these chapters are some interesting features, pages 122 and 123 cover the rise of the home shopping channels where you will be amazed to find that QVC have studio tours (yours for only [x ammount of dollars]). Ron Popiel, the founder of Ronco, has four pages explaining the background to the infomercial techniques he uses to shift the goods. Incidentally the Ronco story is covered in 'But, Wait! There's More!' by Timothy Samuelson, lots of product photos, vintage ads and packaging and a fairly accurate history of the Popiel family. Ever wonder what happened to yesterday's celebrities, check out pages 74 to 79 to see the Top 100 infomercial-land stars from Allen (Debbie) to Zappa (Dweezel) you'll be surprised who's listed, well, perhaps not. 'As Seen On TV' is a fascinating and fun book covering a subject that most of us would hardly think twice about.
But, wait! There is more! DON'T TOUCH THAT DIAL! Buy this book and get absolutely FREE hundreds of words that only come out in daylight! The book's designer (unfortunately) decided to use pink panels, on many of the product pages, with text in light blue. Big mistake, because it is very hard to read in a normal domestic lighting environment and the type used for the headlines on these panels is hard to read even in daylight!