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Artful Persuasion: How to Command Attention, Change Minds and Influence People (The New Psychology of Influence) (Englisch) Taschenbuch – 1. April 2000


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Produktinformation

  • Taschenbuch: 320 Seiten
  • Verlag: Amacom; Auflage: 1 Ed (1. April 2000)
  • Sprache: Englisch
  • ISBN-10: 0814470637
  • ISBN-13: 978-0814470633
  • Größe und/oder Gewicht: 23,7 x 16,2 x 1,7 cm
  • Durchschnittliche Kundenbewertung: 4.4 von 5 Sternen  Alle Rezensionen anzeigen (7 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 550.698 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

Mehr über den Autor

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Produktbeschreibungen

Synopsis

This text peels away the mystery that surrounds the psychology of influence to reveal how the world's most persuasive politicians, advertisers, salespeople and spin-doctors work their magic.

Autorenkommentar

Why i wrote this book
I earn my living as a professional persuader. I am what some people call a hired gun. I sell my talents to corporations,governments and individuals who need help to persuade,sell or negotiate.

I love it. The bigger the challenge, the more adrenaline runs. Along the way I've got to negotiate on billon dollar deals, helped launch some of the worlds best products and even helped politicians win elections.

It's much easier when your clients include companies such as Toyota, BMW, PricewaterhouseCoopers and Unilever. These companies appreciate what it takes to win the battle for hearts and minds against formidable competitors.

I wrote this book to show that there is nothing inherently mysterious about persuasion. We can all be skilled persuaders if we are prepared to master the techniques and understand what work's, what doesn't work and why.


In diesem Buch (Mehr dazu)
Einleitungssatz
Persuasion is the process of changing or reinforcing attitudes, beliefs, or behavior. Lesen Sie die erste Seite
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Kundenrezensionen

4.4 von 5 Sternen
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Die hilfreichsten Kundenrezensionen

1 von 1 Kunden fanden die folgende Rezension hilfreich Von Daniel am 30. April 2000
Format: Taschenbuch
This is a really enjoyable and immediately useful book. It is the best gift for the realist in each of us that knows how rewarding effective communication is when our point of view is understood and accepted.
Harry Mills offers us this most practical, well crafted tool, a humorous, well organized and richly documented guide to successful communications.
I first read Artful Persuasion during my last flight to Dhaka. The tactics and strategies shared helped make this trip my most successful one. I find myself carrying, reading and using the book here in New York too. As I use the ideas so clearly outlined, I find myself smiling with anticipation. Agreement and cooperation do make me happy, and this book is a welcome, well researched guide to realisitic methods of persuasion.
There are many reasons why Harry Mills' book is so valuable. The author has done his homework. He shares his sources and data in an accessible, reader-friendly manner. His focus always is on the subject. His style shows that he is himself a great communicator and persuader. The design, writing, anecdotes, quotes and graphs all make this a book to read and to use, to keep at hand as an always important tool.
As a teacher of conflict resolution in New York City public high schools since 1989, and as an American working with our cultural programs in Romania before then, I've often found myself actively involved in situations calling for negotiation and mediation. I've searched for and read many materials which focus on communication and persuasion. This refreshing and lively book is the best. It shares insights and practices which would have served me well when I worked in Bucharest, and when I started to teach in the Bronx. Each concise chapter is an independently useful resource.
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Wir konnten Ihre Stimmabgabe leider nicht speichern. Bitte erneut versuchen
Von mohammed am 6. Mai 2000
Format: Taschenbuch
My work as an independent contractor based in Brooklyn doesn't leave me with too much time to search for books, let alone to review one. Restoring brownstones and renovating apartment houses are my pleasures and arts, and keep me busy here in our wonderfully self-renewing city.
When my brother gave me Artful Persuasion two weeks after he joined my company, I said, "Thanks, but I'm too busy getting us new contracts to read this....". He interrupted me, "That's exactly why you should read this, now."
I don't often agree with my younger brother, but Mizan was right.
Harry Mills has created a power tool here.
I have 3 copies now, for my home, my van and my office. It's not easy to negotiate with owners of properties which have every potential to reveal themselves--with the help of my workers and plans- as urban sanctuaries. Persuasion is a two way street, of course. The buyers of my services , whether new buyers or experienced landlords, righfully expect the best from me. I rightfully expect top payment from them.
Harry Mills helps me to persuade my clients that my expectations are quite fair. The contracts which I have signed since starting to use his book do not resemble my earlier ones, except for my signature and address. This book is put together so that I can find what I need at once. His specific techniques are really easy to remember and to use. He has made reading the book fun, too. Because he organized it like a superb tool-box, I can make the time to return to it with pleasure again and again. Nothing boring, no nonsense burns my fingers in this book.
You have no time to read a new book right now? Buy and read Artful Persuasion. You will soon have more money, which you can then translate into more time, especially if you have a reliable brother to join your business.
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Von Robert Morris am 17. Mai 2000
Format: Taschenbuch
There are dozens of excellent books on the subject of persuasion. This is one of the best. Mills explains "how to command attention, change minds, and influence people." His writing style is crisp, his material is very well organized, he includes an abundance of examples to illustrate his key points, and he concludes the book with an analysis of "the most influential persuaders of the twentieth century", Franklin Roosevelt and Winston Churchill. The book consists of four Parts:
How Persuasion Works (eg four patterns of influence) Thoughtful Persuasion (eg how to build trust and sell your expertise, how to give words added impact)
Mindless Influence (eg the seven "persuasion triggers" of automatic influence)
Persuasion at Its Best (ie Roosevelt and Churchill)
One of Mills's most effective devices is the checklist. Throughout the book, it enables him to summarize key points in appropriate clusters. This is especially helpful for future reference, after the book has been read and functions as a reference source.
This book will be invaluable to you if you want to strengthen your ability to "command attention, change minds, and influence people." It will also be invaluable to you when interacting with others who have also read Mills's book and are applying what the learned.
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Von Bill F. am 26. April 2000
Format: Taschenbuch
I enjoyed reading this book a great deal. As an author of non-fiction career materials myself, I find that Harry Mills gathers the best of the material about persuasion and influence into one package. I reviewed the book for the American Association for the Advancement of Science web site called "Science's Next Wave." I featured this book because it is very important for scientists and technical professionals to know how to persuade and to recognize when they are being influenced.
This is an excellent book if you are a public speaker, but it is also for anyone who would want to know the techniques that "professional influencers" use.
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