To be fair, this book has moments that are very funny, some of the funniest I've ever read in economics, and Lansburg provides some economic insights into social problems that are truly enlightening, such as his comments on competition among the sexes for mates, competition among political parties for voter-consumers, and his lucid explanation of what the "random walk" of stock prices really means. However, I could not finish the book for the style in which the ideas are presented. First, the prose is not fluid. Lansburg often wanders in his argumentation, leaving the reader behind to anticipate where he intends to go with his analogies. The result is a lack of transition that makes you want to read the chapters over again to absorb what he is saying. Second, he contrives some overly simple hypotheticals to drive home his points, and these don't even survive a moment's critical reflection. Granted, his economic arguments, however outlandish someone else may think them to be, are correct, but his models are so abstract as to have little relevance in the real world. Most importantly, Lansburg is guilty of making straw men out of his opponents' arguments. More than once Lansburg makes his opponents' arguments into weak, brittle little straw men and then proceeds to hack them apart. Lansburg's arguments are correct and proven in the literature, but he is an argumentative bully. As a final criticism, I would say that a few of the chapters are downright awful.(I wonder if other readers will understand any of it.). On the flipside, Lansburg is very funny, and you won't find any falsehoods in the book. So, my advice is to skip the book, or read discerningly, skimming the poorly written chapters. Economists were never known for their writing ability, but you can probably enjoy a book buy Paul Krugman (Age of Dim., Peddling Prosperity, etc.) a lot more. (Krugman is also more current.) --Lewis Gainor, Mizzou Econ