This book is an incredible asset to anyone involved in design professions or the creative process as a means of income.
There is little text, but lots and lots and lots of visualizations. The graphics are stunning, from the cutting edge to the everyday of the New York Times. The point is that this book runs the spectrum of graphic arts - and these are very fine arts on display. Each graphic artist was hand selected by a jury of critics - the format is similar to many of Phaidon's (the publisher) other titles in related design/art professions. 10 x 10 in architecture, Vitamin P in contemporary painting, Cream3 and Fresh Cream as well. I happen to own many of these other titles and find them all fascinating, artistically enriching and visually compelling.
I cant say that everyone will be as awe struck as I, nor can I say that all will have some sort of deep, penetrating and profound revelation viewing this book. What I can say is that this is a quality piece. Even if these artist/professionals are not new to you, or the mediums and concepts employed are old news, the book is still well made and keenly organized.
I know nothing of the finer points to graphic design. Sure I know a few names such as Paul Rand, but I know that I enjoy opening this book and examining the contents. Good design is good design and I am very fascinated by the thought of applying the visual stimulation and pleasure, gleaned from this book, to the work I do as an architect.
