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Apple:: The Inside Story of Intrigue, Egomania, and Business Blunders [Englisch] [Gebundene Ausgabe]

Jim Carlton (Autor)
3.5 von 5 Sternen  Alle Rezensionen anzeigen (51 Kundenrezensionen)

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Gebundene Ausgabe EUR 25,99   -- --
Gebundene Ausgabe, 15. Oktober 1997 --   -- --
Taschenbuch EUR 13,99   -- --

Produktinformation

  • Gebundene Ausgabe: 463 Seiten
  • Verlag: Crown Business; Auflage: 1 (15. Oktober 1997)
  • Sprache: Englisch
  • ISBN-10: 0812928512
  • ISBN-13: 978-0812928518
  • Größe und/oder Gewicht: 23,6 x 15,7 x 4,6 cm
  • Durchschnittliche Kundenbewertung: 3.5 von 5 Sternen  Alle Rezensionen anzeigen (51 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 443.719 in Englische Bücher (Siehe Top 100 in Englische Bücher)

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Jim Carlton
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Produktbeschreibungen

Amazon.com

Computer users who favor Macintosh products are truly enthralled with their machines. But after reading Apple: The Inside Story of Intrigue, Egomania, and Business Blunders, even the most zealous may be hard-pressed to defend the company that produces them. Here, Wall Street Journal technology reporter Jim Carlton chronicles the missteps that have befuddled the fallen giant of Cupertino between the initial and current regimes of cofounder Steve Jobs. Carlton combines a keen sense of observation with a slew of previously undisclosed facts to produce a damning history that will leave many wondering how the firm has managed to survive.

From Kirkus Reviews

A disappointing book about a lovable company. Carlton, a West Coast technology reporter for the Wall Street Journal, here provides an in-depth look at Apple's woes through the years. There are no easy answers to its failures, though it's tempting to blame former CEOs like Michael Spindler, the German- born leader so rattled by his job that he left, literally, on life support; Gil Amelio, a techie who didn't understand how to market a brand-name; and even Steve Jobs, a larger-than-life presence ousted by John Sculley, who was later ousted himself. Apple's real downfall may have been how loyal its users became--Sculley, who had been a fantastic marketer at Pepsi, refused to license Macintosh applications and even the Mac ``box,'' a decision that pared down Apple's users to a tiny band of fanatics. Companies were attracted to the elegant Macintosh but were dissuaded when they couldn't buy inexpensive knock-offs, as they could with so many other brands, and the inefficient Microsoft system became the industry standard. Time and again, Apple misunderstood the demands of the market; for example, when the company introduced the PowerBook, it overstocked the cheap model and understocked the top-of-the-line models, ignoring the obvious fact that computer fans are willing to spend money in order to get the latest tech toy. Thousands of orders for the expensive PowerBook went unfilled, and Apple suffered a blow to its ego and its bottom line. But while its problems are fairly evident, Carlton fails to get at the heart of Apple, to what inspired such devotion from users and employees. And like so many products in the high-tech industry, this book is already somewhat obsolete, with the recent resignation of Mike Markkula and the return of Steve Jobs. Apple fans are a die-hard bunch, and this dry corporate history simply lacks the passion that Mac users feel about their product. -- Copyright ©1997, Kirkus Associates, LP. All rights reserved.
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Kundenrezensionen

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Von Ein Kunde
Format:Gebundene Ausgabe
Apple can't suck that much, but after I was done with this book, I couldn't believe that the company is still around. It's interesting reading, but seems awfully negative.
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Von Ein Kunde
Format:Taschenbuch
This book focuses on the business side of Apple Computer, from the departure and return of Steve Jobs. Little is mentioned of the history before John Sculley took over as the 'sole' CEO of the company. The book starts off with a bang, but ultimately it gets tougher and tougher to digest the information; not because of the writer's ability, but because of the repeated failures of the company to recognize success. You are constantly dumbfounded by the repeated mistakes that are made over and over, which ultimately sealed Apple's fate and made Microsoft billions! I found the chapters on Spindler and Amelio to be particularly difficult to follow.

I must admit that before reading this book I had a low opinion of Bill Gates, but the book has shed new light for me on the whole history of the GUI wars, and my opinion has certainly changed; Gates had no choice, but to create the Windows platform, since Apple was destroying itself internally and not advancing the Macintosh platform successfully.

I highly recommend this book for anyone wanting to understand why Apple did not succeed beyond it's wildest dreams.

War diese Rezension für Sie hilfreich?
Format:Taschenbuch
This book offers a great illustration of the personalities behind the decisions that led to Apple's near-demise. It's amazing that a company with so many bright people managed to spin its wheels for 10 years. It's also amazing that Apple is still around.
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Very difficult to read
This book offers some wonderful insights on how the former powerhouse, Apple, went to near bankruptcy in the early '90's. I found much of the information very intersting. Lesen Sie weiter...
Am 7. Oktober 1999 veröffentlicht
It breaks your heart!
This was my first read about life and business in the PC industry in America in the 80s and 90s, mainly through the exploits of APPLE. Lesen Sie weiter...
Am 20. Juli 1999 veröffentlicht
What you never knew about Apple.
Jim Carlton writes masterfully the story of Apple Computer. In so doing he provides a comprehensive picture of the computer industry as a whole. Lesen Sie weiter...
Veröffentlicht am 22. April 1999 von John S. Pritchett
Unbiased Account of one of the Biggest Business Tragedies
I found Carlton's book to be well-written, stimulating and unbiased. It seems that other reviewers feel that Carlton was flat wrong in his prediction that Apple will ultimately... Lesen Sie weiter...
Veröffentlicht am 7. April 1999 von Steve Shalansky (shalansk@bu.edu)
Misses the mark
The book fails to capture the reason the Macintosh become popular in the first place. Just the title of the book denote's Jim Carlton's bias. Lesen Sie weiter...
Am 19. März 1999 veröffentlicht
Earth to Mr. Carlton: Think Different
Apple Computer company has, in the past two years, made a bona fide turnaround. It is easy to enumerate a few facts supporting this proposition, not the least of which is five... Lesen Sie weiter...
Veröffentlicht am 24. Februar 1999 von malcolm@amug.org
Excellent history but unneccesary negative tone
Aside from some negatives described below, I really enjoyed this book. Jim Carlton has obviously assembled an extensive history of Apple and it's people. Lesen Sie weiter...
Am 17. Februar 1999 veröffentlicht
How did it survive?
It's amazing, though the Wintel crowd wants to refute it and say that the war for the desktop is over, that Apple survived through the events Carlton describes in this book. Lesen Sie weiter...
Am 9. Februar 1999 veröffentlicht
Interesting but ultimately unsatisfying
I enjoyed this book to some extent but it consistently failed to answer one simple question: Why, in this era of Wintel dominance, do people still buy and support Apple products? Lesen Sie weiter...
Am 9. Januar 1999 veröffentlicht
A very deep account of an amazing company
The Jim Carlton's book is an amazing account of the turbulent history of the American icon, Apple Co. Lesen Sie weiter...
Veröffentlicht am 7. Dezember 1998 von fgarciab
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