With complete access to Apple's archives and executives, this is the most detailed study of the company and its products ever published.
Remember that 20 years ago, when you walked into a campus computing center or office building, you could distinguish an Apple system from an IBM system from across a room. The early IBM PCs were box-shaped--as close to pure squares and rectangles as possible--and buttoned down with garters on the socks like the Big Blue executives who sold them to the world as business machines. In contrast, the physical design of the Apple machines has always represented the company's "alternative" (and borderline arrogant) mindset, appealing to the more artistic user and fueling the left-versus-right-brain debates. In addition to the packaging of the machine, the Mac's graphical user interface and Motorola CPUs provided the artistic cover by which this innovative book could safely be judged.
Today other computer companies casually imitate the technofuturistic curvedness of the once-almost-shocking Apple design. Much like how the set of the movie Blade Runner has influenced many films that followed it, the industrial design of Apple machines continues to shape other companies' computer designs. AppleDesign is interesting both as an historical document and an artistic appreciation of these designs.
The sheer extent of products by the Industrial Design Team was overwhelming and found the history behind the design team very useful.
Can't wait for the next updated edition with iBooks, iMacs, PowerBooks, PowerMacs and ASDs and all. :)
This is definitely a must-buy for Mac users as well as those who appreciate well-thought industrial design and innovation.
Given the effort that this book signified, I was very surprised at the hundreds of typos, and many other factual/historical errors which reduce Appledesign's credibility as a definitive reference.
This book deserves a second edition, with better editing & fact-checking.
However, since this book contains so many pictures and is printed on very glossy stock be sure to bring a noseclip to your reading sessions! I got the impression the ink wasn't quite dry when they shipped it.
Other than that, enjoy.
It explains how we went from wood boxes to translucent Wall Street darlings.
Great photographs make for literally hundreds of potential screen backgrounds.
Where else could you get this?
A must buy for any apple enthusiast
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