With complete access to Apple's archives and executives, this is the most detailed study of the company and its products ever published.
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This oversized, coffee-table volume is devoted to the industrial design of every product made at Apple Computer over the course of 20 years. Lavishly illustrated with over 400 large color photographs by photographer Rick English, the book transforms the plastic cases, LCD displays, and disk drives from old Apple IIcs, Lisas, Macs, PowerBooks, and Newtons (and a few technologies that never made it to the street) into objects of fine art. The book's attention to detail, even in the small peripherals, such as the stylus of the Newton--the ubiquitous round stick-on microphone that ships with the Mac--contributes to the technological identity of the Apple brand.
Remember that 20 years ago, when you walked into a campus computing center or office building, you could distinguish an Apple system from an IBM system from across a room. The early IBM PCs were box-shaped--as close to pure squares and rectangles as possible--and buttoned down with garters on the socks like the Big Blue executives who sold them to the world as business machines. In contrast, the physical design of the Apple machines has always represented the company's "alternative" (and borderline arrogant) mindset, appealing to the more artistic user and fueling the left-versus-right-brain debates. In addition to the packaging of the machine, the Mac's graphical user interface and Motorola CPUs provided the artistic cover by which this innovative book could safely be judged.
Today other computer companies casually imitate the technofuturistic curvedness of the once-almost-shocking Apple design. Much like how the set of the movie Blade Runner has influenced many films that followed it, the industrial design of Apple machines continues to shape other companies' computer designs. AppleDesign is interesting both as an historical document and an artistic appreciation of these designs.
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Von "crash74"
Format:Taschenbuch
I just received my much-awaited book early this month a couple of days after my birthday. I found it absolutely stunning and enlightening in some ways.
The sheer extent of products by the Industrial Design Team was overwhelming and found the history behind the design team very useful.
Can't wait for the next updated edition with iBooks, iMacs, PowerBooks, PowerMacs and ASDs and all. :)
This is definitely a must-buy for Mac users as well as those who appreciate well-thought industrial design and innovation.
Von Eli Goldberg
Format:Taschenbuch
Detailed, rich history of Apple's industrial design.
Given the effort that this book signified, I was very surprised at the hundreds of typos, and many other factual/historical errors which reduce Appledesign's credibility as a definitive reference.
This book deserves a second edition, with better editing & fact-checking.
Von Ein Kunde
Format:Taschenbuch
Every Mac nut and design aesthete should crack the cover of this tome on how product goes to market. Some of the rejected ideas are more plausible than the ones that actually made it commercially.
However, since this book contains so many pictures and is printed on very glossy stock be sure to bring a noseclip to your reading sessions! I got the impression the ink wasn't quite dry when they shipped it.
Other than that, enjoy.
Von Ein Kunde
Format:Taschenbuch
If you ever wondered about the lineage of the most succesful personal computer of all time - get this book.
It explains how we went from wood boxes to translucent Wall Street darlings.
Great photographs make for literally hundreds of potential screen backgrounds.
Von Ein Kunde
Format:Taschenbuch
After reviewing this book I must say that I'm really want to see what is going on in that design office at this very moment... ... I can't wait until someone puts together a sequel to this book... ... A superb book...
Von Ein Kunde
Format:Taschenbuch
So booky, it's just a booky book! Buy book! It good
Von Ein Kunde
Format:Taschenbuch
This book is a book! It is about computers
Von Ein Kunde
Format:Taschenbuch
This book has the most complete photo history of Apple's computer line that I have seen. Although it does not go into as much detail as I would've liked. Overall a great book to leave on the coffee table.
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4.3 von 5 Sternen
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5.0 von 5 Sternen
You must buy this
Beautiful full color pictures Interesting backgorund info
Where else could you get this?
A must buy for any apple enthusiast
Veröffentlicht am 11. Februar 1999 von mjk11@ibm.net
4.0 von 5 Sternen
It's like a greek museum
Beautiful pictures of stunning design efforts, excellent background information (and not only on design matters) but it's like a greek museum:
All treasures, all info, all names... Lesen Sie weiter...
Veröffentlicht am 7. Februar 1999 von Peter Villevoye
4.0 von 5 Sternen
hunderte fotos, kleine maengel
ein grossartiges buch, das detailreich personen, produkt- und designkonzepte von apples anfaengen bis zum 20th anniversary mac beschreibt und in zahllosen imposanten fotos von... Lesen Sie weiter...
Am 4. Januar 1999 veröffentlicht
5.0 von 5 Sternen
A must for any Apple evangelists out there!
You have to wonder where Apple went wrong? This book is a doorway to Apple's genius. Since the very begining Apple had designs that blew people away and to this day they are... Lesen Sie weiter...
Am 22. Oktober 1998 veröffentlicht
4.0 von 5 Sternen
Recommended in spite of abysmal editing
The other reviews here already cover the important content issues and the fact that a document such as this is a godsend in so many ways. Lesen Sie weiter...
Veröffentlicht am 20. April 1998 von thomasu@dga.com
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