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App Savvy
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Produktbeschreibungen
Pressestimmen
"Ideal geeignet ist 'App Savvy' für alle, die Apple-Applikationen programmieren können, aber bei iTunes und als Marketingstrategen unerfahren sind. Wer mit anderen Plattformen arbeitet, kann von den Hinweisen natürlich genauso profitieren." (Mobile Technology, 1/2011)
Kurzbeschreibung
How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers. * Learn about the App Store and how Apple's mobile devices function * Follow guidelines for vetting and researching app ideas * Validate your ideas with customers -- and create an app they'll be passionate about * Assemble your development team, understand costs, and establish a workable process * Build your marketing plan while you develop your application * Test your working app extensively before submitting it to the App Store * Assess your app's performance and keep potential buyers engaged and enthusiastic
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
Format:Taschenbuch
Sicher nichts umwerfend Neues, aber dennoch eine schöne Zusammenfassung all dessen, auf das man potentiell hätte auch selbst kommen können :-)
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com:
21 Rezensionen
7 von 7 Kunden fanden die folgende Rezension hilfreich
Got more out than I expected
10. Januar 2012
Format:Taschenbuch
I initially got this book to satisfy my inner desire and urge to dive into the app store market and I was not disappointed. Even though I haven't done so yet (it's not as easy as it sounds like, I'm sorry fellow programmers), I now understand what it takes to make it happen in the internet.
The book is made for Iphone Apps; however, the author did not stress that fact as much as I expected he would, but he painted a nice picture of everything that involves to have a presence online and to execute, run and maintain a successful app.
It is NOT to code apps, but a MUST if you want to be part of this world wide web craziness and be on top. It's fair game for everyone: it matters little who you are in the real world, online is a different animal.
This well-organized book made me rethink and strategize (i wasn't even thinking about needing a strategy) the development of a website, and everything makes more sense thanks to Ken.
The book is made for Iphone Apps; however, the author did not stress that fact as much as I expected he would, but he painted a nice picture of everything that involves to have a presence online and to execute, run and maintain a successful app.
It is NOT to code apps, but a MUST if you want to be part of this world wide web craziness and be on top. It's fair game for everyone: it matters little who you are in the real world, online is a different animal.
This well-organized book made me rethink and strategize (i wasn't even thinking about needing a strategy) the development of a website, and everything makes more sense thanks to Ken.
7 von 7 Kunden fanden die folgende Rezension hilfreich
The textbook for turning apps into reality
19. Januar 2011
Format:Taschenbuch
Everybody's doing it. They are sitting on that great idea for a next amazing application. The first lesson that Yarmosh empahsises is that your 'app idea must be more than just an idea.' The amazing rate of adoption of iOS-based appliances and the confluence of the effective marketing tool that is the appStore have created a new business model. One that allows for amazing exposure, huge first mover advantage and extremely low barriers to entry. One of the biggest challenges beyond actually creating the application is understanding the labyrinth that is getting it added to the store. Thankfully this book addresses this challenge and provides much much more. This is *the* textbook for iApp development. However, this book is not dealing with iOS coding, but instead with the larger process. It rises above the process of building the application and addresses the entire development process through building to delivery - moving from conceptualisation to realisation.
Yarmosh starts from basic business principles and quickly moves into the specificities that make the iApp business proposition a special beast. This book is directed at both entrepreneur and developer alike, and provides a comprehensive survey of the . Additionally, the content of this book provides an intriguing look at the mechanics that guide the business proposition that is the app Store and creates a bit of a case study source in itself. The inclusion of interviews/case studies with successful developers that rounds out an extremely valuable read.
Yarmosh starts from basic business principles and quickly moves into the specificities that make the iApp business proposition a special beast. This book is directed at both entrepreneur and developer alike, and provides a comprehensive survey of the . Additionally, the content of this book provides an intriguing look at the mechanics that guide the business proposition that is the app Store and creates a bit of a case study source in itself. The inclusion of interviews/case studies with successful developers that rounds out an extremely valuable read.
10 von 12 Kunden fanden die folgende Rezension hilfreich
Concise and practical guide for launching iOS apps
16. Oktober 2010
Format:Taschenbuch
I met Ken at ProductCamp DC and had the privilege to get an advanced copy of his book "App Savvy," published by O'Reilly. Ken is not only a great speaker in the mobile apps arena, he also did an excellent job writing about his "been there - done that" experience as an iOS product manager on some of his successful apps. This book is a concise, practical, step-by-step guide for anyone starting with Apple's iOS platform. It includes a wealth of useful information and tips ranging from product strategy (e.g. Blue Ocean), customer development, product launch, social media marketing, the iOS development/submission process, and post-launch support. On top of that, at the end of each chapter he included interviews with some of popular iOS developers/entrepreneurs (e.g. Mobclix, Smule) - lots of valuable lessons learned from the iOS community. Great read--highly recommended.
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