"Few major high-tech companies eat their own dog food. But give IBM credit: It practices what it preaches. This book provides an inside look at how IBM has applied analytics to nine business functions, the lessons it has learned, and the value it has derived. This book is valuable for anyone in a large company who wants to know how to apply analytics profitably." --Wayne Eckerson, Principal Consultant, Eckerson Group, and author, Secrets of Analytical Leaders: Insights from Information Insiders "Analytics Across the Enterprise shows how even the most complex enterprise can transform itself with analytics. A powerful collection of real-world projects shows that using analytics to improve decisions, especially operational decisions, drives efficiency and innovation. The stories in this very readable book show the importance of actually taking action, not just developing insight; of caring about the end user context, not just the model; of gaining buy-in and managing organizational change; and much more. A great guide for anyone transforming their own organization with analytics." --James Taylor, author, Decision Management Systems: A Practical Guide to Using Business Rules and Predictive Analytics (IBM Press) "Analytics Across the Enterprise is the only book on analytics written by three world-class experts 'standing on the shoulders of a giant' analytics powerhouse: an impressive first-hand account of nine breakthrough analytic journeys from 70 top executives and practitioners, the largest private math department in the world, and a leading consulting think tank. This is an unprecedented tour de force showing how a best-of-breed analytics company revolutionized its own business model." --Goncalo Pacheco de Almeida, Associate Professor of Strategy, Head of the Business Analytics Initiative, and Academic Director of the MBA Strategy Specialization, HEC Paris Business School and the French National Scientific Research Center-HEC Lab "A thoughtfully written collection of stories from within IBM, with proven techniques that are valuable for all current and future business leaders. IBM has been doing analytics since before it was 'cool' and, for the first time, shares an inside look at the very pragmatic, inspiring approach complete with lessons learned. Analytics Across the Enterprise not only changes the game, it explains how to win." --Lawrence G. Singleton, PhD, CPA, Dean, School of Management, Professor of Accounting and International Business, Marist College "Organizations are awash in data. Many have transformed this data into information, yet few have identified patterns of insight from this information. A rare number of organizations can take the insight to action, but even fewer can create a pathway from data to decisions. In Analytics Across the Enterprise, Dietrich, Plachy, and Norton definitively chronicle what it takes to apply big data and analytics in the transformation of enterprises. The results: Successful leaders create competitive advantage in smarter workforces, optimized supply chains, and predictable sales performance. Organizations will learn how to move not only from gut-feel intuition but also to powerful fact-based decision making." --R "Ray" Wang, Principal Analyst and Founder, Constellation Research, Inc. "The growing demand for analytics is a priority for business and IT to collaborate on the processes and technology required to gain the insights to guide organizations to be effective. This book helps organizations gain a perspective on what operating analytics across the enterprise is all about and most importantly why it is crucial across lines of business where the outcomes can be achieved from making continuous investments." --Mark Smith, CEO and Chief Research Officer, Ventana Research "Glimpses of the IBM vision of the future for analytics have regularly appeared in the literature, and now for the first time we have a comprehensive inside account of how IBM uses advanced analytics to compete globally. Using examples from many functions (HR, marketing, finance, supply chain), this book provides a fascinating view of IBM as an intensively data-driven corporation. Senior executives familiar with analytics and data applications will find many ideas in this book on how they can harness analytics to improve their corporation's performance. Executives less familiar with analytics may experience some 'shock and awe' in reading how far data- and analytics-driven corporations have progressed and what formidable competitors they have become." --Peter C. Bell, Professor, Management Science, Ivey Business School at Western University "Analytics Across the Enterprise is a live chronicle of how the practice of analytics transcends the business functional boundaries and how it benefits all the business functions." --Dr. Adam Fadlalla, Associate Dean for Academic Affairs and Professor of Information Systems, College of Business and Economics, Qatar University "The use of data and analytics to generate value is a journey for all organizations: a journey of technology, operational self-awareness, and culture. The joy and challenge of data and analytics is that it is difficult, and as such, it is a source of sustainable competitive value. This book tells the story of the journey of adoption of analytics for IBM and how we became a company driven by data and analytics. It explores the technical and mathematical complexities of the journey, the different business use cases, and the value it delivered to our clients, our employees, and our shareholders." --Fred Balboni, Global Managing Partner, Strategy and Analytics, Global Business Services, IBM Corporation
Über den Autor und weitere Mitwirkende
Dr. Brenda L. Dietrich is an IBM Fellow and Vice President. She joined IBM in 1984 and has worked in the area now called analytics for her entire career. Her early work involved applying mathematical models to improve the performance of IBM manufacturing lines. During her career, she has worked with almost every IBM business unit and applied analytics to numerous IBM decision processes. For more than a decade, she led the Mathematical Sciences function in the IBM Research division, where she was responsible for both basic research on computational mathematics and for the development of novel applications of mathematics for both IBM and its clients. In addition to her work within IBM, she has been the president of INFORMS, the world's largest professional society for operations research and management sciences, she is an INFORMS Fellow, and she has received multiple service awards from INFORMS. She has served on the board of trustees of SIAM and on several university advisory boards. She is a member of the National Academy of Engineering. She holds more than a dozen patents, has co-authored numerous publications, and frequently speaks on analytics at conferences. She holds a BS in mathematics from UNC and an MS and PhD in operations research/information engineering from Cornell. Her personal research includes manufacturing scheduling, services resource management, transportation logistics, integer programming, and combinatorial duality. She currently leads the emerging technologies team in the IBM Watson group. Dr. Emily C. Plachy is a Distinguished Engineer in Business Analytics Transformation, responsible for leading an increased use of analytics across IBM. She has integrated data analysis into her work throughout her career. Since joining IBM in 1982, she has held a number of technical leadership roles including CTO, Process, Methods, and Tools in IBM Global Business Services (GBS), providing architecture and technology leadership and driving the adoption of consistent methods and tools in GBS, and CTO, Enterprise Integration, GBS, providing architecture and technology leadership. She has also held a variety of roles in IBM, including development, ad tech, research, emerging business opportunities, technical sales, and services. Her technology skills include data integration, enterprise integration, solution architecture, software development, and asset reuse. She has experience in multiple industries, including banking, consumer products, retail, telecommunications, healthcare, and petroleum. She has a BS degree in applied mathematics from Washington University, an MSc degree in computer science from the University of Waterloo, and a DSc degree in computer science from Washington University. In 1992, Emily was elected to the IBM Academy of Technology, a body of approximately 1,000 of IBM's top technical leaders, and she served as its President from 2009 to 2011. She has been a long-term champion of women in technology. She is a member of Women in Technology International, the Society of Women Engineers, and INFORMS. Emily lives in New York with her husband, Tony. She is on Twitter @eplachy and on LinkedIn at http://www.linkedin.com/pub/emily-plachy/3/1bb/777. Maureen Fitzgerald Norton, MBA, JD, is a Distinguished Market Intelligence Professional and Executive Program Manager in Business Analytics Transformation, responsible for driving the widespread use of analytics across IBM. She pioneered the development of an outcome-focused communications strategy to drive the culture change needed for analytics adoption. Maureen created analytics case studies and innovative learning exercises for teaching analytics. She co-created an innovative analytics workshop and taught MBA students in Europe and the Middle East. In her previous role, Maureen led project teams applying analytics to IBM Smarter Planet initiatives in public safety, global social services, commerce, and merchandising, specializing in cost/benefit analysis and return on investment of analytic projects. Maureen became the first woman in IBM to earn the designation of Distinguished Market Intelligence Professional for developing innovative approaches to solving business issues and knowledge gaps through analysis. She has held a number of analytic and management roles in IBM. She earned BA and MBA degrees from the University of New Haven and a JD degree from the University of Connecticut School of Law. She is a licensed attorney and did her thesis on the legal implications of artificial intelligence. She lives in Connecticut with her husband, Dr. William Norton, and three children, Erin, Colleen, and William. She is a dual citizen of the United States and Ireland. In addition to Analytics Across the Enterprise, Maureen has published "The Benefits of Social Media Analytics 2013" with the IBM Academy of Technology and "Social Media Analytics: Measuring Value Across Enterprises and Industries" in the Journal of Management Systems. Maureen is on Twitter @mfnorton and on LinkedIn at http://www.linkedin.com/in/maureennorton/.