I was aware of fractals for some time and after watching a NOVA film "Hunting the Hidden Dimension" (2008). I went hunting for some of the many books by Benoit Mandelbrot. You can imagine my surprise with I tripped over this book, "An Eye for Fractals" by Michael McGuire.
Stacked up against other fractal works, this book has more stunning pictures both in quantity and quality. Even though the formulas are a tad complex with number lines and complex planes, the ideas on how to make and see fractals are quite clear.
If we were not enamored with fractal the book would stand on its own as great monochrome depictions of nature and monuments. There is one picture by Ansel Adams and the rest are by M McGuire. If you did not see the titles I challenge you to find the Adams picture.
Every time I read this book I get a different insight into the world of fractals and believe you will also.
Fractals: Hunting the Hidden Dimension (Blu-ray) [Blu-ray look on Amazon U.S.A.]