For anyone interested in exploring the meaning of the rapid eclipse of ordinary reality and how it is being changed and altered by the rise of the electronic media, this book is very important. From the introduction and Postman's tongue-in-cheek comments about the novel 1984, his observations regarding the cogency of British author Aldous Huxley's technotronic nightmare vision in "Brave New World" through out the book right up to its conclusion, Postman binds your interest by illustrating and documenting how the rise of the elecrtonic media and its manipulation of what you see in way of news and entertainment has inexorably changed the meanings,purposes and ultimate uses of politics, economics, and technology. As Huxley himslef warned, totalitarian societies need not arise through violent overthrow of the democracies using brutality, cruelty and violence, but can also occur whenever the citizenry is successfully deluded into apathy by petty diversions and entertainments, as well. Postman shows how the electronic media's presentation of facts and fcition in an entertaining fashion diverts us, channeling our attention, money, and energies in ways that make us much more susceptible to social, political and economic manipulation and eventual subjugation. The book is a bit difficult to read at points, but well worth a sustained effort and a little concentration. For any citizen concerned about how the media is rapidly changing the rules of political, social, and economic engagement, and what it portends for the future, this book is a must read. And follow it up with Postman's book "Technopoly", which picks up where this book leaves off.