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As twenty-first-century design concerns seem to center increasingly on the depiction as well as the use of technology, this new graphic design book, copiously illustrated and thoughtfully written, provides a comprehensive overview of modernism as applied to American graphics and a look at the explosion of creativity ushered in via digital design.
From Vogue to the Playboy bunny and Show Magazine, Remington and Bodenstedt's energetic and insightful survey covers 40 critical years in American design history, starting with the emergence of the modernist movement in the 1920s, in terms of the enormous, pervasive, and ever-evolving influence of the European avant-garde on advertising, magazine design, posters, and other media. Whitney Scott
Copyright © American Library Association. All rights reserved
Kurzbeschreibung
A serious account of this important period in graphic design. 230 illustrations.
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Einleitungssatz
In the 1800s, America mirrored the rest of the world - it did not have its own national identity. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
In the 1800s, America mirrored the rest of the world - it did not have its own national identity. Lesen Sie die erste Seite
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Format:Taschenbuch
Roger Remington has written a fascinating survey of American graphic design and I enjoyed looking at the dozens of illustrations especially those from the late fifties onwards when I was familiar with the work of so many American designers. The work of Otto Storch on McCall's, Lou Dorfsman at CBS and naturally the typography of Herb Lubalin was a strong influence on my work as a publication designer.
The author writes about the development of Modernism in Europe and how it spread to the US with the arrival of many European graphic designers escaping the oppression in Europe during the Thirties. In America they found a receptive country open to new ways of designing for print, which flowered, with the explosion of creativity in the Fifties and Sixties. On page 179 there is a list of many great designers, whose work is the basis of this book, who have died and Remington rightly says that their absence denies emerging young designers creative role models.
The design of the book is first-class (a tip of the hat to Brad Yendle) the images are well selected with a good mix of posters, advertisements, corporate graphics, magazine covers and logos. I would have preferred to see more magazine spreads and at least one example of the amazing 'Upper & Lower Case' publication. All the illustrations have good long explanatory captions.
If you are involved with commercial graphic design and want to learn about its history in America this book can't be beat. I mentioned earlier two designers whose work I love and the following two books are well worth searching out, 'Dorfsman & CBS' by Dick Hess and Marion Muller, 'Herb Lubalin' by Gertrude Snyder and Alan Peckolick. The book that really got me interested in expressive typography and I still think is valid in this digital age is 'Typography' by Aaron Burns, published in 1961.
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3 von 3 Kunden fanden die folgende Rezension hilfreich
Design it right and they did
12. Dezember 2003
Format:Taschenbuch
Roger Remington has written a fascinating survey of American graphic design and I enjoyed looking at the dozens of illustrations especially those from the late fifties onwards when I was familiar with the work of so many American designers. The work of Otto Storch on McCall's, Lou Dorfsman at CBS and naturally the typography of Herb Lubalin was a strong influence on my work as a publication designer.
The author writes about the development of Modernism in Europe and how it spread to the US with the arrival of many European graphic designers escaping the oppression in Europe during the Thirties. In America they found a receptive country open to new ways of designing for print, which flowered, with the explosion of creativity in the Fifties and Sixties. On page 179 there is a list of many great designers, whose work is the basis of this book, who have died and Remington rightly says that their absence denies emerging young designers creative role models.
The design of the book is first-class (a tip of the hat to Brad Yendle) the images are well selected with a good mix of posters, advertisements, corporate graphics, magazine covers and logos. I would have preferred to see more magazine spreads and at least one example of the amazing 'Upper & Lower Case' publication. All the illustrations have good long explanatory captions.
If you are involved with commercial graphic design and want to learn about its history in America this book can't be beat. I mentioned earlier two designers whose work I love and the following two books are well worth searching out, 'Dorfsman & CBS' by Dick Hess and Marion Muller, 'Herb Lubalin' by Gertrude Snyder and Alan Peckolick. The book that really got me interested in expressive typography and I still think is valid in this digital age is 'Typography' by Aaron Burns, published in 1961.
***FOR AN INSIDE LOOK click 'customer images' under the cover.
The author writes about the development of Modernism in Europe and how it spread to the US with the arrival of many European graphic designers escaping the oppression in Europe during the Thirties. In America they found a receptive country open to new ways of designing for print, which flowered, with the explosion of creativity in the Fifties and Sixties. On page 179 there is a list of many great designers, whose work is the basis of this book, who have died and Remington rightly says that their absence denies emerging young designers creative role models.
The design of the book is first-class (a tip of the hat to Brad Yendle) the images are well selected with a good mix of posters, advertisements, corporate graphics, magazine covers and logos. I would have preferred to see more magazine spreads and at least one example of the amazing 'Upper & Lower Case' publication. All the illustrations have good long explanatory captions.
If you are involved with commercial graphic design and want to learn about its history in America this book can't be beat. I mentioned earlier two designers whose work I love and the following two books are well worth searching out, 'Dorfsman & CBS' by Dick Hess and Marion Muller, 'Herb Lubalin' by Gertrude Snyder and Alan Peckolick. The book that really got me interested in expressive typography and I still think is valid in this digital age is 'Typography' by Aaron Burns, published in 1961.
***FOR AN INSIDE LOOK click 'customer images' under the cover.
book received
12. März 2012
Format:Taschenbuch|Von Amazon bestätigter Kauf
The book arrived in perfect conditions and perfect time!, I didn't think that I' didn't get this book
greetings from Buenos Aires
thanks
greetings from Buenos Aires
thanks
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