Produktinformation
|
Produktbeschreibungen
Kurzbeschreibung
This management guidebook offers advice on the right strategic and operative decisions for a successful business in the U.S. The Chair for International Management at WHU – Otto Beisheim School of Management – interviewed nearly 40 chief executives of German and Swiss affiliates in the U.S. in order to find answers to the questions of what strategies foreign companies should use to enter the U.S. market or to leverage the full potential of existing affiliates, how to successfully surmount trade and investment barriers while exploiting the specific benefits of international expansion, and what operational factors distinguish successful from unsuccessful players in the U.S. The recommendations of this book are supported by a research-based framework, a thorough analysis of quantitative data, and the practical knowledge and deep industry insights of over 40 country managers and experts. This book should prove useful for managers viewing the U.S. from abroad, for those analyzing and evaluating market entry, and for those considering the expansion of existing U.S. affiliates. With its second focus on operational success factors, this book may also serve as a reference guide for those practitioners who have to implement a strategy in the U.S. market.
Über den Autor
Prof. Dr. Lutz Kaufmann holds the Herbert Quandt Endowed Chair of International Management at WHU – Otto Beisheim School of Management. He is also a co-founder of Navardo, Frankfurt and San Francisco, and a board member of the automotive supplier Veritas AG, Gelnhausen.
Dirk Panhans is research associate at the Endowed Chair of International Management at WHU and management consultant at the Frankfurt office of an international top management consultancy. He developed the research model of International Expansion Strategies and thus contributed mainly to the conceptual basis of this book. He went to college at the Leipzig Graduate School of Manage-ment (HHL), the INSEAD in Fontainebleau, the École Supérieure de Commerce de Paris (ESCP), and the University of Bayreuth.
Thomas Aulbur is investment banker at the Frankfurt office of a leading investment bank. During his work at the Chair of International Man-agement at WHU – Otto Beisheim School of Management, he conducted numerous interviews with heads of German affiliates in the U.S. and thus contributed substantially to the empirical basis of this book. He studied at WHU, Waseda University Graduate School of Commerce (Japan), and the École de Management de Lyon (France).
Markus Kurch is research associate and Ph.D. student at the Chair of Entrepreneurship and Management of Start-Ups at WHU – Otto Bei-sheim School of Management. During his work at the Chair of International Management, he conducted numerous interviews with heads of German affiliates in the U.S. and thus contributed substantially to the empirical basis of this book. He studied at WHU, the Mays Business School at Texas A&M, the Universidad Pontificia Comillas (Spain), and the Universidad Adolfo Ibáñez (Chile).
In diesem Buch
(Mehr dazu)
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Tags(Was ist das?)Bei einem Tag handelt es sich um ein Schlagwort, das zum Produkt passt.
Tags erleichtern allen Kunden die Suche und die Sortierung ihrer Lieblingsprodukte. |
Eine digitale Version dieses Buchs im Kindle-Shop verkaufen
Wenn Sie ein Verleger oder Autor sind und die digitalen Rechte an einem Buch haben, können Sie die digitale Version des Buchs in unserem Kindle-Shop verkaufen.
Weitere Informationen
Kundenrezensionen
|
Noch keine Kundenrezensionen vorhanden.
|
|||
|
Videorezensionen
|
Kunden diskutieren
|
Das Forum zu diesem Produkt
Fragen stellen, Meinungen austauschen, Einblicke gewinnen Aktive Diskussionen in ähnlichen Foren
Kundendiskussionen durchsuchen
|
Ähnliche Foren
|
||||||||||||||||||||||||||||||||||
Lieblingslisten
Ähnliche Artikel finden
Anhand des Sachgebietes nach ähnlichen Produkten suchen:
Ihr Kommentar
Möchten Sie die Produktinformationen aktualisieren oder Feedback zu den Produktabbildungen geben?
|
