i bought this book for my nephew because i was totally enamored with the unique way the alphabet is portrayed. the author used silk-screened posters he made and then wheat-pasted onto the streets of new yorks to illustrate the alphabet. not only that, but the examples used are different as well, no "a is for apple." the posters he made are beautiful and graphic, the photos are lovely, the book is large and opens top to bottom, and it just as fun for adults as it is for kids. even if your favorite baby isn't a city kid, this book will delight them.