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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Seth Godin (Autor) Durchschnittliche Kundenbewertung:   (2)
Erhältlich bei diesen Anbietern.  Surprising insights, but repetitive 23. November 2005Rezensent: Rolf Dobelli (Mehr über mich) (Switzerland) Marketers are always on a quest to discover the new best way to sell products. Author and marketing guru Seth Godin takes a slightly skewed look at the marketing principle of positioning and renames it "storytelling." In doing so, he redefines a market segment as a community with a shared... Lesen Sie weiter |
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