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Kurzbeschreibung
Durch Amerika pfeift der ersterbende Hauch des Kalten Krieges als Hollywood-Schauspieler Ronald Reagan zum endgültigen Star War rüstet. Und in der westlichen Welt geht's mit dem Wohlstand jetzt erst so richtig bergauf und wir können uns alle noch daran erinnern - als ob es gestern gewesen wäre: Geld, Yuppies, Partydrogen, Breakdance, Videospiele, Designerklamotten und natürlich Fernsehen rund um die Uhr. Jeder konsumiert alles. Ein El Dorado für die Werbebranche und spannender Stoff für einen weiteren Band unserer "All-American-Ads"-Serie.
Synopsis
A pictorial tour of advertisements from the nineteen eighties provides a colorful look at the decade.
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1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
The seventh book in the fascinating Taschen 'All-American Ads series' and as editor Jim Heimann says in his short introduction, print creativity wasn't exactly sparkling in the Eighties. Television took most of the ad budget leaving print to soak up what was left with ads that reinforced what had been seen on the small screen. Still, some ads did capture the consumer's imagination, do you remember 'The united colors of Benetton', 'Just do it' for Nike, Maxell cassettes, Swatch and Absolut vodka campaigns?
The 608 pages in this latest book follow the same style as the others, divided into nine chapters which do actually vary in each book according to which decade you are looking at, here Electronics gets a fifty-eight page section all to itself and not an mp3 or DVD player in sight (or a reel-to-reel either). The ads are either whole page or four to a page and they have all been cleaned up colourwise and corrected to avoid screen clash with the originals.
I enjoyed the section on Entertainment, loads memory-jogging movie ads showing how Hollywood moved ever closer to the teen and twenties market. Alcohol and Tobacco contains almost the last ads for cigarettes, remember the Camel 'Smooth Character'? As with 'All-American Ads 70s' I thought the best designed stuff was in the Business and Industry chapter, agency designers and typographers could ignore the restraints that often applied to consumer ads.
I now have the seven books in the series (the set will be complete with 'All-American Ads of 1900-1919) and they all reveal a fascinating look at American life and consumer culture over the previous decades.
Format:Taschenbuch
Eine Zeitmaschine in Kindheit, so muss man diese Buch umschreiben.
Es zeigt auf 608 Seiten von Tabak über Autos zu Mode, Spielzeug, Elektronik und Media Werbung der 1980er.
Besonders die erste Werbung zu ersten Homecomputer, PC und Videospiele von Atari sind Einzigartig.
der Text ist in Mehre Sprachen und hat herrliche Ironisch Kommentare zu werbe Praktiken dieser Zeit
Herausgeber Jim Heimann ist wieder ein Hervorragendes Buch zu der Serie gelungen
ich hoffe das Taschen auch die US Werbung der 1990er und 2000er in der Serie herausbringt
Es zeigt auf 608 Seiten von Tabak über Autos zu Mode, Spielzeug, Elektronik und Media Werbung der 1980er.
Besonders die erste Werbung zu ersten Homecomputer, PC und Videospiele von Atari sind Einzigartig.
der Text ist in Mehre Sprachen und hat herrliche Ironisch Kommentare zu werbe Praktiken dieser Zeit
Herausgeber Jim Heimann ist wieder ein Hervorragendes Buch zu der Serie gelungen
ich hoffe das Taschen auch die US Werbung der 1990er und 2000er in der Serie herausbringt
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4 Rezensionen
11 von 11 Kunden fanden die folgende Rezension hilfreich
The wallpaper of capitalism
10. August 2005
Format:Taschenbuch
The seventh book in the fascinating Taschen 'All-American Ads' series and as editor Jim Heimann says in his short introduction, print creativity wasn't exactly sparkling in the Eighties. Television took most of the ad budget leaving print to soak up what was left with ads that reinforced what had been seen on the small screen. Still, some ads did capture the consumer's imagination, do you remember 'The united colors of Benetton', 'Just do it' for Nike, Maxell cassettes, Swatch and Absolut vodka campaigns?
The 608 pages in this latest book follow the same style as the others, divided into nine chapters which do actually vary in each book according to which decade you are looking at, here Electronics gets a fifty-eight page section all to itself and not an mp3 or DVD player in sight (or a reel-to-reel tape-deck). The ads are either whole page or four to a page and they have all been cleaned up colorwise and corrected to avoid screen clash with the originals.
I enjoyed the section on Entertainment, loads of memory-jogging movie ads showing how Hollywood moved ever closer to the teen and twenties market. Alcohol and Tobacco contains almost the last ads for cigarettes, remember the Camel 'Smooth Character'? As with 'All-American Ads 70s' I thought the best designed stuff was in the Business and Industry chapter, agency designers and typographers could ignore the restraints that often applied to consumer ads.
I now have the seven books in the series (the set will be complete with 'All-American Ads of 1900-1919) and they all reveal a fascinating look at American life and consumer culture over the previous decades.
The 608 pages in this latest book follow the same style as the others, divided into nine chapters which do actually vary in each book according to which decade you are looking at, here Electronics gets a fifty-eight page section all to itself and not an mp3 or DVD player in sight (or a reel-to-reel tape-deck). The ads are either whole page or four to a page and they have all been cleaned up colorwise and corrected to avoid screen clash with the originals.
I enjoyed the section on Entertainment, loads of memory-jogging movie ads showing how Hollywood moved ever closer to the teen and twenties market. Alcohol and Tobacco contains almost the last ads for cigarettes, remember the Camel 'Smooth Character'? As with 'All-American Ads 70s' I thought the best designed stuff was in the Business and Industry chapter, agency designers and typographers could ignore the restraints that often applied to consumer ads.
I now have the seven books in the series (the set will be complete with 'All-American Ads of 1900-1919) and they all reveal a fascinating look at American life and consumer culture over the previous decades.
2 von 2 Kunden fanden die folgende Rezension hilfreich
Brilliant exploration - a time capsule like no other!
25. August 2006
Format:Taschenbuch
I first tried the examination of 70's advertising as nostalgia and boy did I receive it in spades. The comprehensive nature of these books truly allows readers to examine attitudes towards a variety of products (Technology, Business, Cars, Food, Liquor, Movies, etc.) and see how our sensibilities have changed and in many regards regressed. The 80's book highlights the dawn of Spuds McKenzie, the peak of Joe Camel and the advent of Absolut. The ads carry such immediacy that you'll be reminded of ad campaigns, jingles and events you hadn't considered in years. I can't even recall the last time I thought of the MG Midget automobile, but it was wonderful being reminded how much my sister wanted one as her first car. The book is even more valuable when you have other volumes to compare it to as the verbose nature of ads within the 70's seems remarkable compared to the high gloss "image first" approach of the 80's. I adore these books and the introductory chapter also helps frame the time beautifully. I cannot more heartily recommend this book and all the others for readers with even a cursory interest in advertising or popular culture.
Great book!!!
26. Januar 2008
Format:Taschenbuch|Von Amazon bestätigter Kauf
An awesome collection of ads from this decade. Hundreds of pages w/ ads of all categories. Very enjoyable. I'm an advertising major & this is a fun book to own!!!
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