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Affiliate Selling w/WS: Building Revenue on the Web (Englisch) Taschenbuch – 20. März 2000

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Produktinformation

  • Taschenbuch: 368 Seiten
  • Verlag: John Wiley & Sons; Auflage: 1. Auflage (20. März 2000)
  • Sprache: Englisch
  • ISBN-10: 0471381861
  • ISBN-13: 978-0471381860
  • Größe und/oder Gewicht: 19,1 x 2 x 23,5 cm
  • Durchschnittliche Kundenbewertung: 4.5 von 5 Sternen  Alle Rezensionen anzeigen (8 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 1.208.405 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

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Produktbeschreibungen

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"Offers invaluable advice, it is also excellently planned and delivered, easy to follow and informative..." (E-Business, September 2000)
 
"Recommended: Helmstetter is not only for anyone contemplating affiliate selling, but will benefit every web site owner in need of extra cash" (UNIX NT, November 2000)

Synopsis

Discover how you can take advantage of the most rapidly growing form of e--commerce. Created by Amazon.com in 1996 as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e--commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e--commerce. A major reason for this is that anyone with a Web site can start earning commissions by becoming an affiliate, and directing visitors to other sites that actually sell something. Written by pioneering experts in the field, this comprehensive guide clearly shows how to plan, implement, and manage a successful affiliate program on the Web. Helmstetter and Metivier detail the various types of affiliate programs and explain how to choose one that fits your goals. Individuals will learn where to register for free Web pages, how to build a virtual storefront, and how to add affiliate links to their sites. Merchants will discover how to start an affiliate program, extend their marketing reach, utilize third--party tools, and much more.

Get hands--on advice and guidance on how to: Select the right affiliate program Implement the required technologies Manage content development Analyze traffic trends and drive traffic to a site Avoid pitfalls and costly mistakes Maximize commissions by refining the product mix, placement, and display


In diesem Buch

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Einleitungssatz
In July 1996, Web retailing giant Amazon.com introduced the Amazon Associates' Program, making it possible for anyone with a Web site to refer customers to Amazon's site in exchange for a commission on any purchase the customer made once there. Lesen Sie die erste Seite
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Die hilfreichsten Kundenrezensionen

Format: Taschenbuch
Helmstetter and Metivier offer an all-encompassing perspective of the affiliate marketing industry in their book Affiliate Selling. Readers are introduced to a number of marketing concepts, strategies, and companies that will get them results. Readers will learn from some of the best people in the industry, including Amazon.com, one of the premier models of online affiliate marketing today!
Merchant companies large and small have set up elaborate partnerships with linking companies and others to market their products and services. Bags, books, clothing, computers, flowers, food, music CD's, and toys are among the more popular items marketed through referral programs today. Readers will learn about affiliate marketing companies who make a living by bringing merchant companies and individual Website operators, companies, and organizations together. BeFree, LinkShare, and Commission Junction are some of the leading affiliate solution providers cited in the book that readers should know about.
The readers of this book will learn how they can enhance the value of their Websites by linking with merchants offering products and services directly related to their own Website objectives. Consider a pet store owner linking up with a respected brand of high quality, high-protein dog food. Travel agencies can team up with manufacturers and distributors of name brand travel bags and luggage sets. A book reviewer could link up with an online book dealer to provide quick sales and delivery of books to his readers at substantial savings over traditional methods of buying books!
This book offers a great amount of technical help to business operators and Web developers by demonstrating how easy it is to set up effective Web page links.
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Format: Taschenbuch
The first chapter of this book alone is worth the price. The authors explain how affiliate programs are fundamentally redistributing power in terms of who is making money on the Web, and why, and how it's going to change even more dramatically in the future. And not just with the same tired affiliate program examples (Amazon, CDNow, etc.) but with next-generation companies like CrossCommerce.com who are doing automated magic for affiliates that will knock your socks off whether you've got 10 pageviews a month or a million.
For those who are new to affiliation, this book is the perfect starting point, though this must not overshadow the fact that "Affiliate Selling" is perhaps destined to become the bible of its category due to the forward-looking ideas and excellent creative tricks (combined with all the basics) that will have affiliate veterans getting out of bed in the middle of the night to try something new on his or her site. Don't miss this one!
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Format: Taschenbuch
The Helmstetter and Metivier book is better than most of the other titles in this category, but the category doesn't have any good books overall, so that's a pretty lukewarm recommendation. I can't characterize this book as a "must have" and find it fairly incredible that some other readers give it such high marks.
If you want to get up to speed quickly in affiliate marketing and affiliate programs, this is a good place to start. But you can skim this book in a few hours to get
what you need. Then its off to the Internet to get the latest information. In about two years, this book will be quite dated.
I think the authors are correct in their enthusiasm for affiliate marketing in general, but their treatment is superficial cheerleading. The mechanics of an affiliate program are pretty straightforward. It's the marketing that's difficult and they offer no insights here other than warmed over cliches.
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Format: Taschenbuch
Very good book outlining the big picture of how affiliate marketing will profoundly change Internet commerce and marketing. I sincerely believe that they are right in this even though they are only discussing the tip of the iceberg. Most of the book is devoted to the more practical aspects of implementing an affiliate program and maximizing revenue for the ones you are signed up to. The practical part includes a lot of good advice and really has no competition apart from Ken Evoy and Declan Dunn's even more practical books about the same subject. If one could wish for more, it would be more recent data and a little more stringent or academic approach the subject, as there is a big need for a textbook on the subject for students. Highly recommneded.
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