Pressestimmen
"Offers invaluable advice, it is also excellently planned and delivered, easy to follow and informative..." (E-Business, September 2000)
"Recommended: Helmstetter is not only for anyone contemplating affiliate selling, but will benefit every web site owner in need of extra cash" (UNIX NT, November 2000)
"Recommended: Helmstetter is not only for anyone contemplating affiliate selling, but will benefit every web site owner in need of extra cash" (UNIX NT, November 2000)
UNIX NT, November 2000
"Recommended: Helmstetter is not only for anyone contemplating affiliate selling, but will benefit every web site owner in need of extra cash"
Kurzbeschreibung
Discover how you can take advantage of the most rapidly growing form of e-commerce.
Created by Amazon.com in 1996 as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e-commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e-commerce. A major reason for this is that anyone with a Web site can start earning commissions by becoming an affiliate, and directing visitors to other sites that actually sell something.
Written by pioneering experts in the field, this comprehensive guide clearly shows how to plan, implement, and manage a successful affiliate program on the Web. Helmstetter and Metivier detail the various types of affiliate programs and explain how to choose one that fits your goals. Individuals will learn where to register for free Web pages, how to build a virtual storefront, and how to add affiliate links to their sites. Merchants will discover how to start an affiliate program, extend their marketing reach, utilize third-party tools, and much more.
Get hands-on advice and guidance on how to:
* Select the right affiliate program
* Implement the required technologies
* Manage content development
* Analyze traffic trends and drive traffic to a site
* Avoid pitfalls and costly mistakes
* Maximize commissions by refining the product mix, placement, and display
Created by Amazon.com in 1996 as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e-commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e-commerce. A major reason for this is that anyone with a Web site can start earning commissions by becoming an affiliate, and directing visitors to other sites that actually sell something.
Written by pioneering experts in the field, this comprehensive guide clearly shows how to plan, implement, and manage a successful affiliate program on the Web. Helmstetter and Metivier detail the various types of affiliate programs and explain how to choose one that fits your goals. Individuals will learn where to register for free Web pages, how to build a virtual storefront, and how to add affiliate links to their sites. Merchants will discover how to start an affiliate program, extend their marketing reach, utilize third-party tools, and much more.
Get hands-on advice and guidance on how to:
* Select the right affiliate program
* Implement the required technologies
* Manage content development
* Analyze traffic trends and drive traffic to a site
* Avoid pitfalls and costly mistakes
* Maximize commissions by refining the product mix, placement, and display
Synopsis
Discover how you can take advantage of the most rapidly growing form of e--commerce. Created by Amazon.com in 1996 as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e--commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e--commerce. A major reason for this is that anyone with a Web site can start earning commissions by becoming an affiliate, and directing visitors to other sites that actually sell something. Written by pioneering experts in the field, this comprehensive guide clearly shows how to plan, implement, and manage a successful affiliate program on the Web. Helmstetter and Metivier detail the various types of affiliate programs and explain how to choose one that fits your goals. Individuals will learn where to register for free Web pages, how to build a virtual storefront, and how to add affiliate links to their sites. Merchants will discover how to start an affiliate program, extend their marketing reach, utilize third--party tools, and much more.Get hands--on advice and guidance on how to: Select the right affiliate program Implement the required technologies Manage content development Analyze traffic trends and drive traffic to a site Avoid pitfalls and costly mistakes Maximize commissions by refining the product mix, placement, and display
Der Verlag über das Buch
Discover how you can take advantage of the most rapidly grow
From the back cover: Created by Amazon.com as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e-commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e-commerce. A major reason for this is that anyone with a Web site can start earning commissions by becoming an affiliate and directing visitors to other sites that actually sell something. Written by pioneering experts in the field, this comprehensive guide clearly shows how to plan, implement, and manage a successful affiliate program on the Web. Helmstetter and Metivier detail the various types of affiliate programs and explain how to choose the best one for your goals. Individuals will learn where to register for free Web pages, how to build a virtual storefront, and how to add affiliate links to their site. Merchants will discover how to start an affiliate program, extend their marketing reach, utilize third-party tools, and much more.
From the back cover: Created by Amazon.com as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e-commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e-commerce. A major reason for this is that anyone with a Web site can start earning commissions by becoming an affiliate and directing visitors to other sites that actually sell something. Written by pioneering experts in the field, this comprehensive guide clearly shows how to plan, implement, and manage a successful affiliate program on the Web. Helmstetter and Metivier detail the various types of affiliate programs and explain how to choose the best one for your goals. Individuals will learn where to register for free Web pages, how to build a virtual storefront, and how to add affiliate links to their site. Merchants will discover how to start an affiliate program, extend their marketing reach, utilize third-party tools, and much more.
This book provides hands-on advice and guidance on how to: o Select the right affiliate program o Implement the required technologies o Manage content development o Analyze traffic trends and drive traffic to a site o Avoid pitfalls and costly mistakes o Maximize commissions by refining the product mix, placement, and display
GREG HELMSTETTER is a co-founder of CrossCommerce.com. He's developed online and e-commerce strategies for Fortune 500 companies and startups alike, and is the author of numerous articles on Web marketing. He received his MBA in Marketing from The Wharton School and is the author of Increasing Hits and Selling More on Your Web Site, which was listed on the Amazon.com 500 bestseller list.
PAMELA METIVIER is a co-founder of Clip2.com where she developed its affiliate program. She has authored over 40 manuals and created Help systems and Web-based applications for corporations such as Intel, HitachiPC, First Data Corp, and Vantive.
Buchrückseite
Discover how you can take advantage of the most rapidly growing form of e-commerce.
Created by Amazon.com in 1996 as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e-commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e-commerce. A major reason for this is that anyone with a Web site can start earning commissions by becoming an affiliate, and directing visitors to other sites that actually sell something.
Written by pioneering experts in the field, this comprehensive guide clearly shows how to plan, implement, and manage a successful affiliate program on the Web. Helmstetter and Metivier detail the various types of affiliate programs and explain how to choose one that fits your goals. Individuals will learn where to register for free Web pages, how to build a virtual storefront, and how to add affiliate links to their sites. Merchants will discover how to start an affiliate program, extend their marketing reach, utilize third-party tools, and much more.
Get hands-on advice and guidance on how to:
* Select the right affiliate program
* Implement the required technologies
* Manage content development
* Analyze traffic trends and drive traffic to a site
* Avoid pitfalls and costly mistakes
* Maximize commissions by refining the product mix, placement, and display
Created by Amazon.com in 1996 as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e-commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e-commerce. A major reason for this is that anyone with a Web site can start earning commissions by becoming an affiliate, and directing visitors to other sites that actually sell something.
Written by pioneering experts in the field, this comprehensive guide clearly shows how to plan, implement, and manage a successful affiliate program on the Web. Helmstetter and Metivier detail the various types of affiliate programs and explain how to choose one that fits your goals. Individuals will learn where to register for free Web pages, how to build a virtual storefront, and how to add affiliate links to their sites. Merchants will discover how to start an affiliate program, extend their marketing reach, utilize third-party tools, and much more.
Get hands-on advice and guidance on how to:
* Select the right affiliate program
* Implement the required technologies
* Manage content development
* Analyze traffic trends and drive traffic to a site
* Avoid pitfalls and costly mistakes
* Maximize commissions by refining the product mix, placement, and display
Über den Autor
Greg Helmstetter is a cofounder of CrossCommerce.com. He has developed online and e-commerce strategies for Fortune 500 companies and start-ups alike, and is the author of numerous articles on Web marketing. He received his MBA in marketing from The Wharton School and is the author of Increasing Hits and Selling More on Your Web Site, which was listed on the Amazon.com 500 bestseller list. Pamela Metivier is a cofounder of Clip2.com, where she developed its affiliate program. She has authored over 40 manuals and created Help systems and Web-based applications for corporations such as Intel, Hitachi PC, First Data Corp, and Vantive.
