Part I History, Terminology, and Introductory Remarks.
Chapter 1 Understanding Affiliate Marketing.
Chapter 2 Budget, Payments, and Related Considerations.
Part II Month 1: Pre-Launch Research and Analysis.
Chapter 3 Week 1: Perform Competitive Marketing Analysis.
Chapter 4 Week 2: Understanding Tracking and Reporting.
Chapter 5 Week 3: Evaluate Program Management Options.
Chapter 6 Week 4: Finalize Payment Models and Cookie Life.
Part III Month 2: Setting Your Affiliate Program Up.
Chapter 7 Week 1: Develop Creative Inventory.
Chapter 8 Week 2: Data Feeds, Coupons, and Plug-Ins.
Chapter 9 Week 3: Research and Develop Program Policies.
Chapter 10 Week 4: Final Brushstrokes.
Part IV Month 3: Program Launch and Affiliate Program Management.
Chapter 11 Week 1: Launch the Affiliate Program and Recruit.
Chapter 12 Week 2: Plan Your Affiliate Communication.
Chapter 13 Week 3: Program Management.
Chapter 14 Week 4: Affiliate Motivation.
Part V Month 4: Advanced Management and Analysis.
Chapter 15 Week 1: Study and Learn to Deal with Parasitism and Problematic Affiliates.
Chapter 16 Week 2: Master Affiliate Program Analytics and Optimization.
Chapter 17 Deadliest Mistakes to Avoid.
Chapter 18 Affiliate Program Promotion Ideas.
Glossary of Abbreviations.