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Affiliate Program Management: An Hour a Day (Englisch) Taschenbuch – 1. April 2011


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Produktinformation

  • Taschenbuch: 460 Seiten
  • Verlag: John Wiley & Sons; Auflage: 1. Auflage (1. April 2011)
  • Sprache: Englisch
  • ISBN-10: 0470651733
  • ISBN-13: 978-0470651735
  • Größe und/oder Gewicht: 18,7 x 2,3 x 23,5 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (3 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 202.279 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

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Launch, Manage, and Build a Successful Affiliate Marketing Program
 
A Step-by-Step Guide
 
This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.
* Do crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds
* Set up competitive affiliate program terms
* Launch the program and recruit affiliates into it
* Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers
* Use KPIs, metrics, competitive intelligence, and split testing to optimize performance
* Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others
 
You'll also find:
* Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
* Twenty-five ready-made affiliate program promotion ideas
* Real-world case studies that illustrate successes to learn from and mistakes to avoid
 
Praise for Affiliate Program Management: An Hour a Day
 
"Well-written and completely comprehensive, this is a must-read for merchants who want to expand brand awareness and increase sales through affiliate marketing."
--Rosalind Gardner, speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make a Fortune Promoting Other People's Stuff Online
 
"It's all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time."
--Jim Kukral, ten-year affiliate marketing veteran and author of Attention! This Book Will Make You Money
 
"Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you'll learn what not to do! This is a must-read."
--Scott Allan, VP of Marketing, LinkShare Corporation
 
"This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov."
--Anita Campbell, CEO, Small Business Trends
 
"With clear explanations, plentiful real-world examples, and fantastic resource lists, this book is a comprehensive compendium of up-to-date knowledge from a leader in the field."
--Alicia Navarro, cofounder and CEO, Skimlinks

Über den Autor und weitere Mitwirkende

Award-winning affiliate management expert Evgenii "Geno" Prussakov is founder and president of Affilinomics, an affiliate management and consulting company. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to Website Magazine, FeedFront, Revenue Performance, Search Marketing Standard, Visibility Magazine, Search Engine Marketing Journal, and multiple industry blogs. He maintains his own affiliate marketing blog (www.amnavigator.com/blog/), for which he was named Best Affiliate Blogger in 2010. He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.

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1 von 1 Kunden fanden die folgende Rezension hilfreich Von Conqueror am 25. Juli 2012
Format: Taschenbuch Verifizierter Kauf
Behandelt Affiliate Marketing und Management von Affiliate Programmen im Detail. Sowohl die strategische Perspektive als auch die Umsetzung. Guter Überblick, aber auch sehr tiefgehend. Angenehm zu lesen und motivierend geschrieben. Ich habe sehr viel über Affiliate Marketing und Management von Affiliate Programmen mit diesem Buch gelernt. Würde ohne dieses Know How kein Affiliate Programm starten. Extrem viel Know How für wenig Geld.
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Format: Taschenbuch
- Guter, übersichtlicher Einstieg in Affiliate Marketing und Überblick für Einsteiger
- Anschauliche Beispiele und genügend Möglichkeiten sich in die Position eines Affiliates zu versetzen
- Wunderbare Inspiration für Marketingaktionen-und Kampagnen
- Wertvolle Tips und Do's and Don'ts
- Must Have Guideline für den strategischen/ operativen Aufbaus eines Affiliate Programms

Fazit: Ein sicherere Investition für jeden der sich mit Affiliate Marketing beschäftigt.
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Wir konnten Ihre Stimmabgabe leider nicht speichern. Bitte erneut versuchen
Format: Taschenbuch
Das Buch gibt einen sehr guten Einblick in das Affiliate Marketing. Zudem können auch erfahrene Affiliate Marketing Manager noch Tipps und Verbesserungs-Anregungen mitnehmen. Sehr empfehlenswert für jeden, der im Affiliate Marketing arbeitet.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 107 Rezensionen
42 von 45 Kunden fanden die folgende Rezension hilfreich
Very Good, but beware! Not for Affiliates! 24. Oktober 2011
Von Matt S - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
I bought this book thinking I would learn a lot about the best Affiliates Programs, on how to create impressive and persuasive affiliate sites, different options and ideas, and all the stuff I needed to know for becoming an affiliate. To my surprise, this book is oriented on How to create/manage an affiliate program, that is, you being the merchant and how to gather affiliates.

Other than that, the book looks awesome if you are the right reader! But it you are a newbie in affiliate marketing you may fall under the same error.
17 von 19 Kunden fanden die folgende Rezension hilfreich
My Mentor in Paperback 3. Februar 2012
Von Stephanie Robbins - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
If you have any interest in managing a marketing affiliate program this book is a must read! After recommending this book to several peers and buying it for a new hire, I decided it was about time I wrote a review. As an affiliate manager, I reference this book often. There are enough ear marks and highlighted sections for it to be easily mistaken for a college book. There were several sections that were great reviews of existing practices, others that had easy to reference lists and many 'ah ha, why didn't I think of that' items. Geno also has a blog and active twitter account where he readily answers any questions. I have already seen positive results in all my programs as a result of this book. It's a wonderful resource I will continue to count on.
17 von 19 Kunden fanden die folgende Rezension hilfreich
Do not start an affiliate program for the first time without reading this book 26. Mai 2011
Von Stephen Daimler - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
I wish someone had given me that advice before I started my program. Geno summarizes his decades of affiliate management experience in an easy to follow guide to affiliate program management.

Affiliate Program Management, An Hour A Day walks you through how to setup an affiliate program step-by-step with tactical advice and examples. Want to know how to setup your terms, welcome email, or newsletter? Geno tells you best practices and gives you his favorite examples. But this book is not only a great guide to affiliate program management, Geno also shares his marketing knowledge he has picked up over the years like landing page optimization and how to motivate people.

Buy the book. It is worth every penny.
11 von 13 Kunden fanden die folgende Rezension hilfreich
Geno's book fills a gap in affiliate program management books for merchants 20. Oktober 2011
Von Sally Anne Dishong - Veröffentlicht auf Amazon.com
Format: Taschenbuch
For those of us in the affiliate marketing space, not much has been published about the merchant or advertiser's side of the business. In a complex, challenging and evolving industry, practical tools and thought leadership are critical. Geno's latest book builds on the subject matter from his previous book and presents it in an even more helpful format. Rather than a list of questions and answers as in the earlier book, this book is laid out as a week-by-week, month-by-month tactical plan for the new or experienced merchant. It should be on every affiliate marketer's bookshelf, whether you are a merchant or an affiliate.

It may be debatable whether "an hour a day" is realistic and perhaps it's been over-used, but the premise of allocating, organizing and prioritizing your efforts is spot on. Geno very generously shares the "tricks of the trade" and pulls back the curtain for a detailed look at how a top affiliate program manager plans, sets up, manages, and tweaks a successful affiliate program. The book is well-written and divided into delicious chunks of information that can be digested and assimilated one week at a time--or in one glorious meal if you prefer.

Geno's expertise and passion for leadership and management development shine through as he presents an innovative approach to understanding how to motivate and lead affiliates from an organizational development background. For some readers, this chapter may be a bit too academic, but worth consideration nonetheless. He adds to the professionalism of the field with his inclusion of SWOT analysis and other management techniques into the mix for competitive market analysis. His chapter on parasitism and problem affiliates is comprehensive and replete with additional resources on this sticky topic.

This book is a great textbook for a course on affiliate program management. You may also want to check out his previous book: A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants
6 von 7 Kunden fanden die folgende Rezension hilfreich
Dont Even Think Of Starting An Affiliate Program Without Reading This 17. Dezember 2012
Von Bert09 - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
I recently took a new job where one of my primary responsibilities was managing my companies affiliate program. Having never managed an affiliate program I picked up this book to get me ready. I am now two months in and we have basically deconstructed the entire program and are rebuilding it from the ground up based on what I have learned in this book. Geno's book is incredible, detailed, specific and packed with information and techniques that you can start implementing right away. Using the statistics and research he has laid out in the book I was able to pull and compare what was currently being done in our program and contrast it with whats Geno's years of experience in the field had shown. We are already starting to see the financial benefits of our changes, and we are only in the first stages of implementation! I highly, highly recommend you pick this up. Whether you are just beginning in affiliate management or are a seasoned veteran there is so much good information here that you cannot afford to not get this book.
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