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Produktbeschreibungen
From Booklist
In his most recent previous book, Carnival Culture: The Trashing of Taste in America (1992), Twitchell decries the onslaught of vulgarity driven by the media, charging that bad taste has driven decorum, sensibility, and aesthetic appreciation out of U.S. culture. But now in ADCULT, he revels in advertising's triumph, failing to make any connection between this and his earlier concern. Here he offers a paean to jingles, slogans, commercials, brands, and advertising icons. Maddeningly, Twitchell seems unable to write a sentence without using some sort of ad slogan. He therein makes his point: advertising is infectious. It has taken over our language and it is our dominant cultural institution. Along the way he traces the growth of advertising and documents its increasing presence, successfully getting the reader to hum along. David Rouse
-- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
From Library Journal
Let others bray about the evils of commercialism and mourn its helpless victims, Twitchell (Carnival Culture: The Trashing of Taste in America, Columbia, 1992) exalts in the triumph of the culture of advertising: "We make our media. Our media makes us. Commercialism is not making us act against our better judgment. Commercialism is our better judgment." He compares advertising to religion, arguing that the investment of a sliver of bone with the spiritual authority of a saint is little different from the anointing of athletic shoes by a basketball star. Twitchell discusses the various strategies advertisers have used over the years to lure consumers to make a choice between products that are essentially the same, providing reproductions of hundreds of old advertisements that illuminate his arguments. At times his indifference to the effects of advertising and broadcasting deregulation is unsettling, particularly because the book assumes that there exists a dominant culture that all participate in equally and freely. But by and large this is a fresh, well-thought-out study that deserves a place in academic libraries.
Adam Mazmanian, "Library Journal"
Copyright 1996 Reed Business Information, Inc. -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
Adam Mazmanian, "Library Journal"
Copyright 1996 Reed Business Information, Inc. -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
In diesem Buch
(Mehr dazu)
Einleitungssatz
THIS is not a book about advertising but about culture-more specifically, about the culture created when advertising becomes not just a central institution but the central institution. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
THIS is not a book about advertising but about culture-more specifically, about the culture created when advertising becomes not just a central institution but the central institution. Lesen Sie die erste Seite
Mehr entdecken
Wortanzeiger
Ausgewählte Seiten ansehenWortanzeiger
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
Format:Gebundene Ausgabe
Rick Dagwan's teaching opened my eyes and made me realize how a mass medium such as movies or television can be used to manipulate the beliefs, desires, and feelings of a great many people -- often to the point where an expert at media manipulation can become rich, or powerful, or both. (Is it just a coincidence that we end up electing the politicians who run the best TV commercials?) Advertising is one of the most insidious tools of the Conspiracy, in that it is so omnipresent ithat many of us don't even realize just how much of an effect it has on us. This is where books like Adcult USA come in. This book is a searing jolt of truth that wakes ups up and shows us just how much of our culture is shaped through advertising (the entire Christmas holiday season, for starters), while at the same time reminding us that we like to be advertised to. Because we've been bombarded with advertising for our entire lives, we've become used to it and this makes us receptive to short messages that insinute themselves into our culture. Adcult USA can be seen as a wake-up call or just a hell of an entertaining read, but it's likely to make you think twice when you watch TV or read.
Format:Taschenbuch
It may seem like an exageration to say that a book about advertising fundamentally changed the way I view the world... but it did (and 9 out of ten dental hygenists agree). Anyways, this book is sensational. It give an interesting historical overview, and then goes on to analyze the way advertising has shaped modern society. I'm going to read all of Mr. Twitchell's books. He is a really clever and witty writer, and obviously has some great insights on modern culture. Plus, this book has lots of pictures of the ads/trends he discusses-- this is a real asset to the text.
Format:Taschenbuch
In the time of fragmentation and frantic search for answers and patterns of what is going on in contemporary society, Twichell's book is a must read for every thinking person. Not just for advertising people (although it's of crucial value for getting the philosophy of modern advertising) but for educated person in general. For, it's not possible to understand why modern people behave the way they do if you don't know what is the role of modern advertising in their lives. Twichell's book is sharp-minded dissection of the strongest cult known today: advertising.
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