I think it would actually be a lot more interesting talking to the authors than reading their book, which is mainly a collection of short essays on a variety of advertising topics. Many of them are quite funny, like a marketing party for scotch at the Playboy mansion, a review of ad mascots through the years, and renaming SUVs to name a few. However, there isn't a lot of deep criticism of the damage of advertising in American culture. The book reads like a very well researched college paper, but don't expect to find a wealth of new theories on how advertising works, or how to avoid its traps.