Fashion is challenged and transformed by the trends of each decade. Throughout the 20th century it has constantly evolved and been through a series of revolutions in taste. In this work, Francois Baudot guides the reader through 100 years of fashion in all its manifestations: ready-to-wear clothing, haute couture, accessories and lifestyle, to name just a few. He shows how they are inextricably linked to the development of industrialized societies, their customs, desires and the evolution of commercial techniques in Europe and the USA. Singled out are not only the pre-eminent designers, from Poiret and Chanel to Vivienne Westwood, Calvin Klein and Comme des Garcons, but also mass-market lines of clothing, sportswear giants Nike and Adidas, cultural icons, influential publications and the great minds who have proved crucial to the fashion world.