Any attempt to predict the future is a journey into the unknown. On this adventure the reader will be continuously engaged, intrigued, exhilarated and occasionally irritated by the unexpected connections and extrapolations, but will never be jaded or bored on this breathtaking roller coaster ride into the future.Gregory Ashworth, University of Groningen, The NetherlandsTourism, in all its many forms, is central to the development of society. However, thinking about the future of tourism has been under researched. Drawing from the author's extensive knowledge, this book develops a multiple disciplinary focus on the future of tourism. It breaks new ground by bringing together a range of feasible concepts and ideas about the future, and presents them in the form of scenarios from the perspective of a number of destinations. I am sure in a short time this book will be required reading, not only for students, but also for those who work in tourism marketing and want to better understand their possible future markets.Elisa Backer, University of Ballarat, Australia
Über den Autor und weitere Mitwirkende
Dr Ian Yeoman is the world's only professional futurologist dedicated to specializing in travel and tourism. Ian learned his trade as the scenario planner for VisitScotland, where he established the process of futures thinking within the organisation using a variety of techniques including economic modelling, trends analysis and scenario construction. Today he is a leading academic researcher at Victoria University of Wellington, New Zealand and the European Tourism Futures Institute, Netherlands. Further details on scenario planning and other future insights are posted on the author's blog: www.tomorrowstourist.com.