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101 Design Methods: A Structured Approach for Driving Innovation in Your Organization (Englisch) Taschenbuch – 23. Oktober 2012

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Produktinformation

  • Taschenbuch: 336 Seiten
  • Verlag: John Wiley & Sons; Auflage: 1. Auflage (23. Oktober 2012)
  • Sprache: Englisch
  • ISBN-10: 1118083466
  • ISBN-13: 978-1118083468
  • Größe und/oder Gewicht: 19,1 x 1,6 x 23,1 cm
  • Durchschnittliche Kundenbewertung: 4.5 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 952 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

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Produktbeschreibungen

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"Design thinking is a method that can be applied to nearly any endeavor, business scenario, or social reform. In his book, 101 Design Methods, author Vijay Kumar describes how design methods can be applied as a science, rather than through art, through practical steps of observation, reframing, ideation, prototyping, and planning." ( Contract Magazine, May 2013)

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A step-by-step guidebook on deploying design thinking for innovation
 
Design thinking is a mindset and method that can be applied to nearly any innovation challenge or endeavor. Using structured methods for observation, reframing, ideation, prototyping, and planning, design thinking can be used to develop innovative solutions in a wide range of business scenarios and social reform.
 
101 Design Methods is the first step-by-step guidebook for successful innovation through design thinking. Unlike other popular titles, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Exploring the "mindset" and "methods" for each, the modes of thinking covered include:
* SENSE INTENT
* KNOW CONTEXT
* KNOW PEOPLE
* FRAME INSIGHTS
* EXPLORE CONCEPTS
* FRAME SOLUTIONS
* REALIZE OFFERINGS
 
Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find 101 Design Methods an invaluable resource. Novices can learn from it; practitioners can structure their work; managers can plan with it; and executives can make decisions based on it.


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Format: Kindle Edition Verifizierter Kauf
Die Grundlage für dieses Methodenbuch ist eine gewisse Systematik, bestehend aus vier Prinzipien auf die sieben sogenannte Modes aufgeteilt werden. Die vier Prinzipien ergeben sich aus einer Matrix (unterstand, make, abstraft, real). Die sieben Modes (sense intent, know Kontext, know people, frame insights, explore concepts, frame solutions, realize offerings) erscheinen einerseits willkürlich, machen aber durchaus Sinn. Auf diese Struktur sind die 101 Methoden aufgeteilt. Einige sind originell, aber viele kennt man natürlich schon (SWOT Analysis, S.80). Ein guter Überblick und durchaus geeignet zur Inspiration.
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0 von 1 Kunden fanden die folgende Rezension hilfreich Von Hartmann-Alvera am 1. Dezember 2014
Format: Taschenbuch Verifizierter Kauf
Umfangreiches und klar strukturiertes Methodenbuch zur Innovationsentwicklung. Der Design Innovationsprozess beinhaltet sieben Verfahrensschritte. Sowohl die einzelnen Schritte als auch die Methoden werden ausführlich erklärt.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 49 Rezensionen
51 von 54 Kunden fanden die folgende Rezension hilfreich
Mostly a pitch for consulting services, but some useful information 30. Juni 2013
Von Jackal - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
This is a book I wanted to like, but it is so superficially written that I can only give it two stars. On a generous day, I might have given it three stars, but not any more.

101 design methods turns out to be 101 tools for the innovation process (from initial stage all the way through to commercialization). The whole process is covered but it is fair to say that the focus in around the prototype stage. If you have read a book about design consultancy IDEO you know pretty much the type of work described in this book (anthropological methods, Post-it notes, etc.)

Each method gets two pages, which are identically structured:
* 10% description of method. Unfortunately this section is far too short. Sadly the author provides absolutely no references. Instead he takes credit as if these methods were novel. You might think that in a book for practitioners, references are not so important. Fair response, but at the very least there should have been some references for further readings.
* 35% picture. This is generally an illustrative picture. Good.
* 20% case study. It is nice with case studies even though they are written up in a too sanitized way. In fact, the section is often a repetition of the description of the method. The most typical case study is a not-for-profit service.
* 25% practical steps. The steps are always almost identical: identity, analyze, report. This section is extremely tedious and repetitive. Totally useless material.
* 10% filler material. Also not useful.

I seriously question the author's judgement when describing the methods in this manner. Personally, I don't like the very mechanical approach of presenting the tools. Still, there will definitely be some methods that you would like to look further into. For this reason the book could have been a three star book, if the author would have given the reader some advice for further readings. If the case studies would have been more illustrative the book would probably be worth four stars.

The book is printed in full color on pretty good paper. The layout of the book feels modern and professional.
17 von 19 Kunden fanden die folgende Rezension hilfreich
Innovation brought alive 7. November 2012
Von J. Aceti - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
As a consultant helping teams through innovation processes I found this book to be a wonderful compendium of frameworks and techniques to help focus ideas and processes. For a consultant or trainer in business or technology innovation this book provides a ready resource of methods that can be used to help uncover, unclutter or focus thinking. For teams on their own the book can be a ready resource to guide the innovation process; what to do next in innovating new products or services. The book proposes a seven step framework that helps you walk through the innovation modes: Sense intent, Know Context, Know People, Frame Insights, Explore concepts, Frame Solutions and Realize offerings. It goes into great depth for each mode providing method and technique that will help inspire new ways of thinking about how to approach an innovation challenge.
6 von 6 Kunden fanden die folgende Rezension hilfreich
Jazz Up Your Planning Meetings 20. Dezember 2012
Von Rebecca Haden - Veröffentlicht auf Amazon.com
Format: Taschenbuch Vine Kundenrezension eines kostenfreien Produkts ( Was ist das? )
The designer at the small web firm where I'm Creative Director teaches college, and so do I. When we saw this book, our immediate reaction was that it would significantly jazz up our classes. The book contains 101 snazzy ideas for approaching design and problem solving tasks, from puppets to simulations to mapping on the walls.

For a classroom, for conferences and retreats, for a large company looking for exciting new process ideas for working with different groups, for people who get bored easily or want to break out of a rut, or for folks looking for neat ways to present information, this book has some very fun and inspiring ideas. For small teams with a good process in place, it might be hard to justify the additional time and cost for some of the fancier ideas, and the simpler ones (sketching out ideas, observing people using your product) you probably use already.

So this book is not for everyone. Say it's for you -- it's a well designed book with lots of ideas. Each idea is presented with a full-page photo; a quick guide to the benefits, input, and output; step by step instructions with lots of drawings and examples; and an example project. There are interesting discussion of the seven different "modes of thinking":
* sense intent
* know context
* know people
* frame insights
* explore concepts
* frame solutions
* realize offerings

It's an intriguing book, and a pleasure to read.
10 von 12 Kunden fanden die folgende Rezension hilfreich
Awesome has a name - 101 Design Methods 30. November 2012
Von Richard Staats - Veröffentlicht auf Amazon.com
Format: Taschenbuch Vine Kundenrezension eines kostenfreien Produkts ( Was ist das? )
I give this book my highest recommendation!

Design has become a very popular concept in management over the past several years. Unfortunately, design has been like quantum physics in its application. It was hard to explain and the concepts often seemed to be both contradictory and useful at the same time.

In 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization, Professor Kumar leverages his wealth of experience in practical design to provide a very approachable, consistent, and understandable methodology for design. The chapters are laid out in a logical sequence, and the author is ruthlessly consistent in applying the methodology. The entire book is structured, and the subsections are numbered in a way that constantly brings you back to the underlying process.

Each step is described in detail with the inputs, techniques, outputs, and information flows clearly articulated. There are examples with pictures sprinkled through every chapter.

The book is lavishly illustrated and brightly colored. (When I read the book on the commute to work, I routinely had people on the DC metro asking me to let them page through it.) It is fun to read, and I bought five copies of the book the day after I read it to immediately apply Professor Kumar's techniques to a real world, strategic issue my group was wrestling with.

The results have been phenomenal.

Bravo Professor Kumar!

Now, if you would just write a book on quantum mechanics!

In service,

Rich
The Original Dr. Games since 1993
7 von 9 Kunden fanden die folgende Rezension hilfreich
Intelligent Guide to Inspiration 21. November 2012
Von Freudian Slips - Veröffentlicht auf Amazon.com
Format: Taschenbuch Vine Kundenrezension eines kostenfreien Produkts ( Was ist das? )
This is an intelligent and excellent book for anyone who needs to direct projects, lead a team, or develop innovative programming. It takes a creative, yet systematic approach to innovation and scenario planning. It is comprehensive-- in fact a little overwhelming at first. But the graphics and design of the book make it interesting to read. What I particularly like about the author's approach is his strategic focus on mindset and method.

He presents the innovation process in seven modes: Intent, Context, People, Insights, Concepts, Solutions and Offerings. In each of these modes he covers the mindsets needed to succeed as well as suggesting techniques for capturing that mode. For instance, in the "frame" mode, he explains that the way we frame a situation can influence our perception and help us gain a clearer perspective. He then offers a variety of ways to re-frame a subject from sorting and clusters to Venn diagrams. All of these steps allow you to test out and strengthen your ideas.

This is not a quick read-- you will want to spend some time digesting the information, but I found it to be very helpful in working through a new idea at work. Not only was I able to clarify and improve my idea-- the strategic approach helped me write a proposal which was well-received by my supervisor.

I think it would be as useful to the lone entrepreneur trying to map out a plan as to a large corporation seeking to innovate.
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